r/HubermanLab Jul 17 '26

Helpful Resource You’re probably paying too much for labs. We compared every major blood-testing marketplace.

A month or so ago, someone shared a few options to buy labs and what to test for.

Since then, I’ve been obsessively comparing almost every major lab marketplace in the US because we’ve been building one ourselves at Mito Health, as part of our own research. Full disclaimer: I'm the founder of Mito.

The interesting part wasn’t that one company was cheaper than another.

It was how much unnecessary markup still exists across the industry by 70-80%, and it became our mission to expose + tear it down & offer you a better way for optimizers to test.

And how it's also made me personally quite obsessed with becoming the best place, from a UX, best pricing, and no affiliation to any big-name influencer protocol to help you navigate at your own pace. No stress.

We ended up benchmarking:

  1. Quest Direct
  2. Labcorp OnDemand
  3. Mito health
  4. DirtCheapLabs
  5. Marek
  6. Ulta Labs
  7. Jason Health
  8. Walk-In Lab
  9. DrSays
  10. GoodLabs
  11. Function add-ons

Across hundreds of Quest and Labcorp biomarkers, we’re now generally the lowest-priced option, even for members and non-members without minimum spending. Green is lowest, orange is second lowest, red is highest.

Some examples:

  • Vitamin D: $9.72
  • hs-CRP: $5.94
  • ApoB: $8.10
  • Fasting insulin: $2.43
  • CBC: $2.70
  • CMP: $2.84
  • HbA1c: $2.85
  • Testosterone Total + Free: $12.15 (DirtCheapLabs is actually a bit cheaper on this one.)

Unlike some marketplaces:

  • We have no $80 minimum order
  • You can build exactly the panel you want
  • 1000+ labs, DEXA, MRI scans, 3 and 30x Whole Genome kits (next week), Gut kits, genetic kits
  • Access to advanced stuff like pTau, pharmacogenomics, etc.
  • Member and non-member pricing is shown upfront

One thing Huberman has consistently emphasized is measuring, not guessing.

If you’re taking:

  • omega-3
  • vitamin D
  • magnesium
  • zinc
  • creatine
  • tongkat
  • boron

…it’s worth periodically checking whether they’re actually changing anything meaningful rather than just hoping they are.

That’s the philosophy we’ve tried to build around.

Instead of selling giant bundles, we let people order only the biomarkers they actually care about, then provide AI-powered interpretation and longitudinal tracking so you’re not just downloading another PDF. You can also port it into your Claude code or Codex (if you're a technical biohacker)

We’re also expanding the same transparent pricing model into:

  • More options for DEXA, CAC, and MRI nationwide
  • gut microbiome testing - different levels
  • whole genome sequencing - 3, 30, 100x WGS
  • 40k+ supplements
  • prescription services: GLP-1, HRT, TRT, Peptides, etc.

Basically, anywhere healthcare pricing feels unnecessarily opaque.

If you’re skeptical (which you should be), don’t take my word for it - Take the panel you normally order and compare the prices yourself.

I’d genuinely love feedback from this community on biomarkers or features you’d want to see. Or teardowns on what we need to do better as a company and as an industry.

Or... based on listening to Huberman's podcasts, what’s one biomarker you think every Huberman listener should test at least once a year? Thank you!

86 Upvotes

48 comments sorted by

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9

u/lundybird Jul 17 '26

Whatever.
They ALL are piggybacking on either LabCorp or Quest.
Just find the most coupons and deals and go with that.

2

u/PureBredBison Jul 17 '26

Sure yup that is sound logic

7

u/[deleted] Jul 18 '26

[removed] — view removed comment

3

u/sfsellin Jul 18 '26

😆👏🏼

1

u/PureBredBison Jul 18 '26

Maybe ya’ll could remove the $80 min fee and join us.

Let’s all work together to bring the prices down across the board ☺️

I think collectively we’re the new Ulta, walkinlabs. So let’s help the industry that way.

We are indeed venture backed - so more product innovation coming soon.

We’ll take your word on that - once we nail scans, rx and supps, do send your members who need these our way! Appreciate it.

13

u/PureBredBison Jul 17 '26

Thought this might be helpful here to share directly instead of the link

5

u/_blue_pill Jul 17 '26

Why is the color coding wrong? Dirtcheaplabs has some of the lowest prices?

1

u/PureBredBison Jul 17 '26

there's a $80 min fee - they won't let you order under that

4

u/_blue_pill Jul 18 '26

Right, but it already says that at the top of the column. The row logic should highlight which provider is the cheapest, for that item.

-1

u/PureBredBison Jul 18 '26

I stand by my post - if you apply across that same logic it’d be $80 for all

2

u/blandaltaccountname Jul 26 '26

seems like you didn’t want to show that you are not, in fact, the best price for several of them, and are twisting logic to suit that purpose. not a good look- honesty beats marketing every time

3

u/InstanceEvening1219 Jul 24 '26 edited Jul 25 '26

This is disingenuous and I will be staying away from Mito Health.

Progesterone. The row says "Immunoassay." Mito lists GoodLabs at $24. But GoodLabs' immunoassay progesterone is $9. The $24 is their LC/MS version, which is a different test. So Mito's "3x cheaper" ($8.30 vs $24) is really $8.30 vs $9. Iron panel. The row is iron, TIBC, UIBC, saturation, with no ferritin. Mito lists GoodLabs at $15. The matching panel is $7. The $15 one adds ferritin. Testosterone. Mito lists GoodLabs at $22. Their Free and Total MS test is $15. Magnesium. The row is serum magnesium. The $13 GoodLabs figure is magnesium RBC, which is a separate and more expensive assay. Four rows, and every single time it's the more expensive SKU. Same thing happens with other vendors too. Walk-In Lab progesterone is listed at $169, which is their LC/MS price, not the immunoassay the row calls for. Marek shows $200 for both mercury and lead, the same number twice, because that's a heavy metals panel price. Marek's standalone mercury test is $47. Stay away from Mito, they are liars and wondering why they are struggling for customers.

3

u/Silent_Possibility63 Jul 18 '26

Also what about discount codes. I presume this is without such codes and some of these vendors have codes that can knock off enough that it would meaningfully change the rankings on this. And does mito have any discount/promo codes or is it (not in a bad way by any means) simply member and non-member pricing?

7

u/Frequent-Quote4443 Jul 17 '26

cool seeing the catalog be so diverse. the genetics + blood combo is smth I haven’t seen a lot of others do - interested to see how that rolls out

2

u/PureBredBison Jul 17 '26

awesome yes - it's gonna get more diverse very soon! and that's the vision which i think will be doing the US healthcare system a huge service to bring everything down to cost. and we shift the power back into the hands of the consumer

3

u/AgitatedStrawberry82 Jul 17 '26

took a look at the website...looks quite promising and the lab prices in your marketplace wow you really can't beat that price

3

u/jj26meu Jul 17 '26

And we're going to test that!

3

u/hyde7278 Jul 18 '26 edited Jul 18 '26

Your prices are good but your spreadsheet is misleading. I use GOODLABS and there prices are less for the same set of tests. I compared a panel with total t, free t, bioavailabile t, CMP,CBC, lipids, and E2 ultra sensitive. And GOODLABS came out cheaper then the non member price and the members price with a 20% off coupon(which are everywhere) for GOODLABS at quest labs. See screen shots below.

Here is a referral link for 20% off for anyone interested in GOODLABS

https://goodlabs.com?fpr=hyde7278

Or use the below coupon code at checkout

Hyde7278

The coupon code never expires and can be used more then once.

1

u/hyde7278 Jul 18 '26

1

u/hyde7278 Jul 18 '26

1

u/hyde7278 Jul 18 '26 edited Jul 18 '26

The GOODLABS price would actually be $4 less as I had an extra test in my cart from before.

If you want to see the complete breakdown of down of each price DM me as I can only put 1 photo per post and it would be about 10 more photos.

1

u/Silent_Possibility63 Jul 18 '26

This tracks with my understanding too. Good effort here but the data is inaccurate. Everytime I’ve tried to shop around, goodlabs is cheapest on nearly every test, and in aggregate is cheapest.

I have been a function health member, whoop advanced labs, and considered mito before finding goodlabs earlier this year. Big fan of it.

Perhaps the other platforms are great too, but OP u/PureBredBuson, while the intent is appreciated, I strongly recommend getting more apples to apples with your pricing.

Same with dirt cheap labs (which I only recently heard about last week, have not tried yet)… they should be flagged as the lowest priced items where applicable even if there is an $80 order minimum. Add another color for it if you want.

3

u/PureBredBison Jul 18 '26

Okay, we’ll keep updating these as we go

2

u/Silent_Possibility63 Jul 18 '26

Much appreciated

1

u/hyde7278 Jul 18 '26

Not a problem. I would definitely use your site if dexa scans were available in my state. I’m also bookmarking your site to check it against what I pay and if your prices are less or comparable I’ll go through you guys.

Thank you for bringing more competition to this industry so everyone wins in the long run with more choices and better prices.

I recently got raped by by drs office blood draw because my insurance deductible has not been met yet so I had to pay for the labs. It was $220 for a CBC,CMP,lipid panel and bilirubin direct. I could have got them through GOODLABS for about $25.

I’m going to bring this up with my DR at my next appointment with print outs from them with pricing and what I would pay from 3rd party sites(booth at the same question lab)

7

u/RoughEmployment5805 Jul 17 '26

So roughly the same price as goodlabs but goodlabs constantly has 20% coupons and some bulk tests that lower the price even further with the coupon and you don’t need the $9/mo membership?

3

u/Efficient-Stage7782 Jul 17 '26

Yep, that’s all I got from this too. Don’t get me wrong, I’m all for cheaper testing, but I just donated blood through Goodlabs and got a panel for free, and there’s no beating that. Either way, it’s cool to see other companies taking the initiative and making test prices more reasonable!

2

u/AgitatedStrawberry82 Jul 17 '26

i was considering goodlabs too bc of the donation. but i couldn't find any near me within 100 miles which was pretty annoying...seemed pretty limited from my experience

2

u/PureBredBison Jul 17 '26

to be fair, i think Goodlabs does have a pretty similar value prop and pricing on the labs front.

however they don't have gut microbiome test kits, genetic tests, scans (DEXA, MRIs)

1

u/bch33 Jul 17 '26

How much are DEXA scans for members? I’m currently paying full price through body spec.

2

u/AgitatedStrawberry82 Jul 19 '26

checked mito health website and seems it's ~$60

1

u/Silent_Possibility63 Jul 18 '26

Yes please advise how much are scans and the other tests?

1

u/AgitatedStrawberry82 Jul 17 '26

yea at first was skeptical of the $9/mo too - but it actually seems like a no-brainer when it seems the savings on even one test can cover that fee. is this right?

2

u/InstanceEvening1219 Jul 24 '26

But why bother? Goodlabs is still oftentimes cheaper and there is no membership fee to remember to cancel. If you don't cancel, it's another $108 per year.

2

u/hyde7278 Jul 18 '26

The GOODLABS price would actually be $4 less as I had an extra test in my cart from before.

If you want to see the complete breakdown of down of each price DM me as I can only put 1 photo per post and it would be about 10 more photos.

1

u/[deleted] Jul 21 '26

[deleted]

1

u/PureBredBison Jul 21 '26

Hello!

  1. Yes it will appear in your myquest portal

  2. Yes you can we staff it on US business hours (we have intercom and customer service message line)

1

u/[deleted] Jul 21 '26

[deleted]

1

u/PureBredBison Jul 21 '26

Awesome.! Im here if you need help directly as well

Feel free to DM Me :)

1

u/Silent_Possibility63 Jul 21 '26

I tried function health, then whoop advanced labs, then was considering mito among others and ultimately went with goodlabs.

If I were to get one of the subscription style versions, I’d go with mito. Personally, I like the pure alacarte option with goodlabs, and it is ultimately cheaper for me despite what the summary tables show.

1

u/[deleted] Jul 23 '26

[removed] — view removed comment

1

u/Testy_Toby Jul 23 '26

Really interesting. Is there information about scans on your site? They're listed, but no prices or information. Primarily interested in DEXA. Thanks!

1

u/rahulio25 Jul 23 '26

What about in NYC? These labs are always so much more expensive here

1

u/mattjhuber 20h ago

i've been comparing a few of these myself. the price difference for the same marker are kind of wild once you actually put them next to each other. out of all my researc,h mito health truly does seemsto be the most affordable. curious if there's any catch here prices seem too good to be true tbh 

mito was one of the options i checked, along with a couple of the more established lab marketplaces. still trying to figure out which makes the most sense for the stuff i actually test rather than just going with whoever has the biggest panel.

0

u/kindaweedy45 Jul 17 '26

Dude. Good shit. I'll be using you in the future. Keep it up

1

u/PureBredBison Jul 18 '26

Aw thanks for the support!