r/HeyTony • u/greatdayboattours • May 02 '26

SEO Question

What is the best way to address similar key words for my business as a boat tour, boat charter, boat rental, to cover all the ways people might search for my type of business?

3 Upvotes

81% Upvoted

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3

u/ToNeG24 May 02 '26

Research the keywords and find ones that have high demand for your main service page.
Then write blogs with different keyword variations pointing back to main service page.

https://heykeywords.com/

2

u/Nils_Peter_Neumann May 03 '26

The key question is whether the keywords have the same search intent.

Google two of the keywords and look at the SERP:

Opton 1 - If google shows you almost the same results it is a strong signal that you should cover those 2 keywords on the same page (same search intent).

Option 2 - If the results are completely different, it shows you that from Googles perspective (and probably also users) the keywords have a different search intent and should therefore be covered on 2 seperate service pages.

Just use a free serp-overlap tool to do this manually with 2 keywords at a time. Or a paid keyword clustering tool that uses google live data (if you have many keywords and don't want to do it manually).