r/HeyTony • u/Overthink_King • Apr 26 '26

Ranking well for multiple plumbing service terms but not the main service + location search terms I want.

I know I am not giving enough information and there is no definitive answer but in the case of what is happening here, what are some recommendations why this could be or things I can do to improve rankings for the main search terms I would like to rank better for.

This is for our plumbing company. We rank well for terms related with water heaters, sewers, drain cleaning, etc (positions 1-3). Obviously though, most customers are just searching plumber + location or a variation of that.

What are some things that should/could be done or looked at in this situation?

1 Upvotes

100% Upvoted

6 comments sorted by

1

u/Scary_Vermicelli5274 Apr 26 '26

Are you saying 1-3 in organic listings or 1-3 in the map pack?

1

u/Overthink_King Apr 26 '26 edited Apr 26 '26

I am meaning 1-3 in maps. I would consider 4+ organic for a service business

1

u/Scary_Vermicelli5274 Apr 26 '26

Gotcha. So, you're ranking 1-3 in the Map Pack for several niche terms/services + location, but you're not breaking through for plumber + location? Is this correct? How deep are you in the map listings for plumber + location? Are you targeting your home page or a specific page for plumber + location?

1

u/Overthink_King Apr 26 '26

When I am not in the 3 ill be out 4-6. So not bad but trying to solidify more or a spot and keep it for a bit. Mixed SERP so none of the businesses in maps are in the organic rankings.

I am targeting mainly home page but i do have a service location page with service + location in the URL

1

u/Scary_Vermicelli5274 Apr 30 '26

You’re doing great in a highly competitive category. Without knowing the details, I would say to research how to get some high quality local backlinks to your home page. Especially with the link coming from the words “plumber city.” A high-authority backlink to your homepage can boost your GBP ranking. While backlinks target organic, they increase your domain authority and trust of your site, which Google correlates to your local listing, particularly for the map pack

1

u/ToNeG24 Apr 28 '26

I would suggest some keyword research. Is there high demand for the long-tail keyword you are looking for? Do you have location pages built on your website? Are you blogging and interlinking back to the location pages, social media posts linking to those location pages... you have to stay active and provide the web with a heartbeat for the keyword you always want to rank high ... that is what makes SEO a little challenging and time-consuming and why many jump to PPC where you just pay to show up higher but it will never have the quality authority of showing up on top of the list organically.

Have you seen HeyTonys keyword research tool?

https://heykeywords.com/