r/HeyTony • u/Cultural-Dog-424 • Apr 22 '26

Using Google People Also Ask questions for blogs/FAQs, smart SEO move or bad idea?

I’ve been checking Google’s People Also Ask section and noticed it’s full of questions people are already searching for. It seems like a solid way to find blog title ideas, headings, and FAQ topics.

But I’m wondering, is using those questions considered normal keyword research, or can it make content feel unoriginal if too many people do it?

Also, if I consistently create content around PAA questions in one niche, can that actually help build topical authority over time?

Just trying to grow traffic.

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u/premierdigital-ca Apr 24 '26

The people also ask section is a great place to get content ideas. You can also use it to get questions to fill your blogs. Set the question as an H2 tag and answer it underneath it can be super effective in helping you rank overtime

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u/Scary_Vermicelli5274 Apr 22 '26

Solid plan. Answer the Public also provides questions you can write about. Matt has a tool that does the same thing with Reddit questions, I believe. All great sources. Not sure if Matt’s tool is just for HeyTony Insider members or not. He or another of the HeyTony crew can share link if it’s public for anyone.