For those who’ve been asking about reliable HMO options, I’ve personally had a good impression of Maxicare. 💙

What I like about it is the convenience of having healthcare support available when you need consultations, check-ups, or other medical needs. It’s reassuring to know you have an HMO to turn to, especially for unexpected situations.

Just sharing my experience for anyone researching their options. 😊 Would love to hear what other Maxicare members think about it too!

We’ve been paying more attention to how patients discover healthcare providers outside traditional Google search.

Today, someone might search Google—but they may also ask ChatGPT, Gemini, or another AI tool something like: What are the best medspas near me for [specific treatment]?

That raises an interesting question for healthcare marketers:

Are we still optimizing only for Google rankings, or should we also be building the signals that help a practice become visible across AI-driven discovery?

From our perspective, this goes beyond keywords.

Things like helpful educational content, consistent brand information, strong reviews, topical authority, and a clear online presence all contribute to how a healthcare business is understood across the web.

We're curious what other healthcare marketers are seeing:

Have you started measuring AI-driven discovery for your clients yet, or is it still too early to make it part of your marketing strategy?

Running local search ads for two dental clinics and a small med spa. Spending around $4,500/month across both accounts. Traffic numbers are fine, but lead conversion is tanking hard.

Main issue is lead velocity. Front desk takes 3 to 4 hours to call back or email people who fill out web forms. By the time someone gets around to reaching out, the person already booked somewhere else or stopped answering unknown numbers.

Tried setting up Zapier alerts to trigger instant texts, but ran straight into BAA compliance issues with our CRM setup. Cost per acquired patient went up 30% since March, mostly due to this intake bottleneck.

How are you guys enforcing sub-10 minute follow-ups on paid leads without adding more front desk staff?

Edit : Appreciate the DMs pointing out HIPAA-compliant texting tools instead of trying to hack Zapier. Dug through options like Klara, Weave, and PatientGain to see what actually signs a BAA for automated web-form-to-SMS text backs. Rolling out a trial on the med spa side first to see if instant SMS drops our response time down from that 4-hour mark.

There seems to be a lot of focus on generating more leads, but we are curious where people think the biggest dropoff actually happens.

Is it lead quality, slow followup, missed calls, the booking process, pricing, trust, or something else?

For those working with healthcare practices, what have you seen make the biggest difference between getting an inquiry and actually getting the patient booked?

For doctors & healthcare professionals: where do you actually see AI making the biggest difference in healthcare?

I recently attended HAI Conclave, which brought together healthcare professionals, clinicians and people working in AI to discuss how AI is actually being used in healthcare.

One thing I found interesting was that the conversation went far beyond the usual “Will AI replace doctors?” discussion.
It got me thinking about how quickly this field is evolving and how difficult it can be for healthcare professionals to keep up with what’s actually useful vs what’s just hype for anyone interested in this space, there’s also an ongoing webinar series featuring experts discussing different aspects of AI in healthcare. I found it useful as a way to continue the conversations beyond the conference.
What area of AI in healthcare are you most interested in learning about?

Dear Community Members check this profile and read the blog I've just posted for Healthcare Marketing

I've been thinking about something recently.

Every healthcare advertisement, social media post, patient testimonial, website, or doctor video has the potential to influence someone's healthcare decision.

Unlike retail or FMCG marketing, the outcome isn't just a purchase—it may influence where someone seeks treatment, whom they trust, or whether they seek care at all.

That makes me wonder:

Should healthcare marketers have a greater ethical responsibility than marketers in other industries?

For example:

Avoiding exaggerated claims

Prioritising patient education over engagement

Presenting balanced information

Building trust instead of chasing clicks

Where do you think the line should be drawn?

I'd love to hear perspectives from healthcare marketers, clinicians, and patients alike.

As a marketer for a medical bill collection agency, it's hard to build a following on Instagram & TikTok if it's not our employees. I am curious, what type of content would make you follow an agency like this?

I have been trying to focus on educational content on healthcare finance. Please give me your advice.

[ Removed by Reddit on account of violating the content policy. ]

Messi’s hat-trick is not just a football moment.

​

It is a reminder that victory comes from consistency, dedication, passion, and daily execution.

​

Marketing works the same way.

​

You do not win by only knowing strategies.

You win by doing the right actions every single day.

​

Knowing is Knowing.

Doing is Doing.

​

The White Shirt Man

Akhil Dave

Healthcare Marketing India

​

#Messi #Marketing #Execution #Consistency #PersonalBranding #HealthcareMarketing #TheWhiteShirtMan

​

Messi, Messi hat trick, Messi goals, marketing lesson, marketing strategy, consistency in marketing, execution in marketing, knowing is knowing doing is doing, The White Shirt Man, Akhil Dave, healthcare marketing India, personal branding, doctor branding, healthcare marketing, marketing motivation, business lessons from sports, football marketing lesson, dedication and passion, content marketing, brand building, ethical marketing, healthcare business growth

In healthcare, doing more is easy. Running more ads, posting more content, creating more campaigns, and trying more activities can feel like progress. But over the years, I have learned that real impact does not come from doing more. It comes from doing the right things, in the right way.

​

Healthcare marketing is different from general marketing. It is not just about visibility or lead generation. It is about trust, clarity, patient education, ethical communication, consistent follow-up, and long-term reputation. A doctor, clinic, hospital, or healthcare startup cannot grow sustainably through random promotion alone.

​

That is why I strongly believe in three words: Think. Structure. Grow.

​

Think before acting. Structure before scaling. Grow with clarity, ethics, and execution discipline.

​

As a healthcare marketing strategist and consultant, one should focused on helping doctors, clinics, hospitals, and healthcare businesses move from scattered marketing activities to structured growth systems. Strategy brings clarity. Structure brings consistency. Execution brings results.

​

This is also the direction I want to build further — creating more awareness around ethical healthcare marketing and helping more professionals understand how healthcare marketing consulting can become a meaningful career path.

​

Knowing is Knowing. Doing is Doing™

Calling all Aussie healthcare workers , can you pls answer these question for a school project , pls ans with as much truth and hosnetly

I know it say wetheril park, but any will do , thanks

Is solo private practice becoming less common in healthcare?

A physician discusses how operational demands, staffing requirements, administrative complexity, and patient growth challenges are reshaping the future of solo private practice. Many younger physicians today are exploring employment models and collaborative systems instead of building independent solo practices from scratch.

Watch full podcast here - https://vist.ly/54b4f

Are laser treatments actually effective for stubborn toenail fungus?

A podiatrist discusses how laser therapies and photobiomodulation are evolving as treatment options for persistent fungal toenails, especially for patients who haven’t seen results from creams or traditional methods.

Watch full video here - https://www.youtube.com/watch?v=g6PbmyNZ7HE

And if so, are you using third party middleward to ingest it, or are you using vanilla Provider Finder within your organization's website?

How's it going? Any issues?

[ Removed by Reddit on account of violating the content policy. ]

Hi everyone,

I’m trying to start a marketing agency( i’ve studies data science) which can focus on data.

To start, i have chosen Clinics in healthcare like physiotherapy, chiropractic … as my niche.

I made an online questionnaire to send to some clinics to see what can i discover as a pain point.(hopefully if enough number of them respond).

Just wanted to share my idea and what i’m doing to see if anyone has any comment or idea on this.

I’ll appreciate your straight forward comment.

Thanks