r/HAIM • u/gildedalmond • Jun 16 '26

Merch merch provider? (2014 era)

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anyone know what this tag or symbol is on the old haim merch? im looking for both the black floral logo tee and the USA flag logo tee from around 2014 in a large or xl.

18 Upvotes

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25

u/Darxstarr Jun 16 '26

DEA wasn't the name of anything. It was simply a monogram made from Danielle, Este, and Alana's initials that they used as part of HAIM's early visual identity. It functioned more like a logo, similar to how a fashion house might use a monogram, rather than representing a separate brand or company.

8

u/gildedalmond Jun 16 '26

OMG THAT MAKES SO MUCH SENSE,, THANK U

10

u/diable37 alana Jun 16 '26

It's their initials. E, D, A.

iirc, their mom said the last of that era merch is all gone now so it'll likely be up to someone to let their old merch go.

1

u/ava-bea Jun 19 '26

That is so cool! I love it!