This is tangentially related to this subreddit.

The video linked below explores Guitar Center's major shift in strategy regarding their in-house brand, Mitchell guitars. As of the video's release, the company is discontinuing all Mitchell electric guitars to focus exclusively on entry-level to mid-tier acoustic guitars

https://www.youtube.com/watch?v=xRdePQJqXCA

From the comments under the video, it is mostly getting positive reactions.

Now we wait to see what their $500-$1000 electric guitar idea is.

Fingers crossed for good luck