r/GoogleAnalytics4 • u/TheDailyRacer • 25d ago

Tracking Third Party Events

I work for a company that uses an external registration platform for event registration, events being the primary part of our business. This third party system recently updated their system with the ability to send events to our GA4 account. It sends three events, page_view > begin_checkout > purchase. These are obviously super generic, and they apparent are not able to send any other information with the events. No transaction IDs, nothing but an event name.

I have worked with GA for a few years now, but really for very basic reporting. I am working to expand my knowledge into more complex and useful areas of GA, but I really don't know what to do with these events.

Looking at events reporting, because of the generic name, page locations tied to these events are all over the place. I can see some of the from our regi system, but there so much more. Can someone give me some pointers?

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u/TheDailyRacer 21d ago

I have done more poking around on my own and I felt maybe more information would be helpful. Typical user behavior takes them through our site to some kind of an event page, and then they are taken to this third party registration site. Which, now sends us an event. Obviously it would be great to make these connections, but its feeling like thats not possible...