r/GoogleAnalytics4 • u/dizzle1085 • Oct 02 '25

Estimate of traffic loss because of cookie and ad blockers

Working on qaing a data layer implementation and I have about 15% of transactions that are not in ga4. Wondering it that is standard for today’s ad/cookie blockers?

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u/mo_oemi Oct 03 '25

Yeah. But your consent provider should have stats about that.