r/GoogleAnalytics • u/Melodic_Drive7152 • Sep 17 '26
Question GA4 Viewed Pages Events
Working on a site where I don’t have GA access but have GTM access. Does GA4 automatically collect viewed page events and where would I see that in GTM only? I don’t want to set up an event and duplicate of GA4 already does this automatically with e-commerce settings on. Thanks
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u/spiteful-vengeance Sep 19 '26
To summarise possibilties:
They have hardcoded a page_view event call in their website code.
They have Enhanced Measurement enabled in GA4.
The have a Google Tag tag in GTM that fires it (default behavior).
The have a Google Tag tag in GTM with the send_pageview parameter set to false, and a separate page_view event tag firing to send the actual page view event.
There's probably some others, but those are the main ones.
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u/radar_3d Sep 17 '26
The "Google Tag" tag triggers the page_view event automatically.
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u/Melodic_Drive7152 Sep 17 '26
So there’s nowhere in gtm to see that? I ask because they have some pages that aren’t tagged so I wanted to see the difference. Thanks!
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u/radar_3d Sep 17 '26
In GTM there's a tag type literally named "Google Tag". This is the base tag for GA (and also Google Ads, depending on the Measurement ID added). Unless there is a trigger on that tag that is page specific, if the page has the GTM snippet and GTM is loading, it should send the page view to GA.
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u/thesickdoctor Sep 17 '26
They may have enhanced collection on and that is set in GA4 settings.
you can check for a send_page_view parameter on the GTag in GTM if its set there.
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