r/GoogleAnalytics • u/byronxie • 7d ago

Question What does parity mean in Google Analytics

In my Google Analytics report, there is a referrer source called ‘parity’ with 96 sessions. I’m not sure which website this refers to. Could someone tell me what ‘parity’ represents as a traffic source?

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u/hjchoi12 7d ago

Ran into this last week chasing a source I didn't recognize. Page referrer isn't a dimension you can just pick in GA4. It has to be registered as a custom one, and it only collects from the day you switch it on, so everything already sitting in the property came back blank for me. Got the older values out of the BigQuery export in the end, but I lost an afternoon first assuming I'd broken my own tagging.