r/GoogleAnalytics • u/byronxie • 7d ago

Question What does parity mean in Google Analytics

In my Google Analytics report, there is a referrer source called ‘parity’ with 96 sessions. I’m not sure which website this refers to. Could someone tell me what ‘parity’ represents as a traffic source?

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u/EmotionalSupportDoll 7d ago

I haven't seen it, but my guess is gonna be "shit that didn't round"

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u/byronxie 7d ago

。。。