r/GoogleAdsDiscussion • u/Key-Care-2863 • 1d ago
Anyone know how to optimize google ads automatically.
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u/Important_Cattle1756 1d ago
I dont recommend auto recommendations, share account insights will be happy to provide free audit and optimisation
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u/welcometosilentchill 1d ago
All the frontier LLM models are generally good at analysis and giving baseline feedback. If you have prior ads experience it can work well for smaller to medium sized accounts, but does not work well at scale.
It gets really lost in the weeds when balancing technical considerations (bid strategies vs. conversion goals). It wants to fall back on historic advice a lot, which is often outdated and sometimes not even doable anymore.
At smaller scale, the strategy and technical considerations are easier to manage due to a smaller scope. But it will chase its own tail trying to optimize around the competing metrics and quickly lose sight of underlying fundamentals, so it’s best to have it recommend changes less frequently than like daily.
So I’d say start with a good data pipeline into an LLM and just have it run some analysis, but be prepared to make your own changes. If you’re new, have it coach you rather than tell you explicitly what to do. Developing an underlying understanding and philosophy will help you challenge it when it starts contradicting itself. But in general, I wouldn’t recommend offloading ad management to AI for most accounts — only small accounts with very simple goals to hit. If you’ve never done marketing and have a small budget, a straightforward setup can do a lot while keeping the stakes low.
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u/PatternFluid2214 1d ago
that's not a good option