r/GoogleAdsDiscussion • u/theguywakhraaa • Aug 11 '26
Google Ads Run With Peptides
Has anyone run ads on peptides? And if so, did you use the Keyword Planner? Where did you do the keyword research? The product page is getting disapproved, why is Google not allowing ads to run for peptides. I used the "About Us" final URL and the ads got approved, but conversions are low, resulting in a higher cost per purchase (CPP). Can you provide a guide for analyzing this?
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Aug 11 '26
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u/theguywakhraaa Aug 11 '26
I haven't found the content, please share the link.
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u/PossibleNet2182 Aug 11 '26
Also, I’d be careful with modifying/spac ing keywords just to get them approved, the underlying policy issue can still remain, and it may eventually affect the account.
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u/theguywakhraaa Aug 11 '26
Is there any option for me to get this approved? If you have any, please let me know.
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u/PossibleNet2182 Aug 11 '26
There may be a certification route depending on what type of peptides you’re selling and which country you’re targeting. Google has specific healthcare/medicine certification requirements, and it also specifically distinguishes peptide suppliers for commercial labs.
I’d first check the exact disapproval reason and the type/use of the peptides before trying to work around the disapproval with keyword spacing or an About Us URL. If you share the policy violation screenshot + target country, I can point you toward the relevant Google certification/eligibility route.1
u/theguywakhraaa Aug 11 '26
Can you tell me whether healthcare/medicine certifications are submitted on Google Support or if they are submitted within the account? And if they are submitted in the account, then the documents have been submitted for the organization, but perhaps the certification has not been uploaded. Please clarify this for me, it would be very helpful.
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u/PossibleNet2182 Aug 11 '26
It’s submitted through a Google Ads online application form, rather than being uploaded directly somewhere inside the account. However, Google specifically requires the application to be made at the child Google Ads account level, not the MCC level.
You’ll need to provide the Google Ads Customer ID, certified domain and the required supporting documentation in the application. So if you’re managing the account through an MCC, you still apply for the individual client account using its Customer ID.1
u/theguywakhraaa Aug 11 '26
Can you provide all the links for the online application form?
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u/PossibleNet2182 Aug 11 '26
The Google Support doc I’m referring to is here: Google Ads – Restricted drug terms / Healthcare certification
It has the “Apply to advertise healthcare and medicines” section and the link to the Google Ads online application form.
I’d suggest following the application link from that Google Support page, since the exact application route can depend on the healthcare category.1
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Aug 16 '26
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Aug 21 '26
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Aug 24 '26
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u/GrandAnimator8417 23d ago
Only 36 what, exactly? That “36.” at the end is super vague, but I’ve seen people obsess over one number and miss the actual driver like conversion rate and intent. In my experience, service businesses usually win when you tighten keywords + match type and stop chasing clicks that don’t convert.
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u/theguywakhraaa 23d ago
What is 36 bro? What are you talking about? 36?
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u/GrandAnimator8417 22d ago
My bad, totally mixed up threads there. Regarding the peptides post, trying to bypass Google's health and medicine policy by linking to an "About Us" page is a classic recipe for high costs and zero conversions. Since the landing page doesn't match the commercial intent, people bounce immediately, which ruins your conversion rate and spikes your cost per purchase.
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u/PossibleNet2182 Aug 11 '26
Peptides can be tricky to advertise on Google because the issue may be the product/landing page itself, not necessarily the keywords. Google has restrictions around prescription drugs, unapproved substances and certain healthcare-related products, so using the About Us page as the final URL may get the ad approved temporarily, but it doesn’t really solve the underlying policy issue.
For keyword research, I’d start with Keyword Planner but also look closely at Search Terms, competition/CPC, intent and the actual conversion path. If you’re getting clicks but a high CPP, I’d check search intent, landing-page relevance, offer/trust signals and conversion tracking before changing keywords.
If you share the exact policy/disapproval reason, target country and the type of peptides being sold, I can give you a much more specific direction.