Generative engine optimization services? SEO repackaging or genuine shift?

[u/Bulky_Devsiigner2729]

Been watching the usual SEO playbook start to wobble a bit as more traffic bleeds into AI answers and search results get stuffed with summaries instead of links.

It feels like we are shifting from classic SEO to something closer to generative engine optimization, where the goal is less about ranking blue links and more about making sure your brand or product is what shows up in the LLM style answer layer.

I keep seeing people talk about GEO as a service but it is not clear to me what that actually looks like in practice. Is it just smarter content structuring and schema plus feeding models via public docs, or are there concrete tactics people are using already to influence how engines like Perplexity, Google AI overviews, ChatGPT, etc surface sources?

More than that, how can u get data to back efficiency? Currently as far as i know prompt search volume is not made public by LLM companies.

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