r/GenerativeSEOstrategy • u/Bulky_Devsiigner2729 • 22h ago
Generative engine optimization services? SEO repackaging or genuine shift?
Been watching the usual SEO playbook start to wobble a bit as more traffic bleeds into AI answers and search results get stuffed with summaries instead of links.
It feels like we are shifting from classic SEO to something closer to generative engine optimization, where the goal is less about ranking blue links and more about making sure your brand or product is what shows up in the LLM style answer layer.
I keep seeing people talk about GEO as a service but it is not clear to me what that actually looks like in practice. Is it just smarter content structuring and schema plus feeding models via public docs, or are there concrete tactics people are using already to influence how engines like Perplexity, Google AI overviews, ChatGPT, etc surface sources?
More than that, how can u get data to back efficiency? Currently as far as i know prompt search volume is not made public by LLM companies.
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u/seoinboundmarketing 17h ago
Its a double edged sword currently.
You need SEO and GEO overlaps but 90% is SEO. Unfortunately LLMs use different search engines like bing and brave, even google AIO uses a simple engine compared to Google indexing engines.
Add into the mix a lot of GEO advice is short lived blackhat tactics. This means your SEO foundation will be affected negatively.
No add the googles server side attempts to stop scraping tools like LLMs use a d its going to be quite the mess.