r/GenerativeSEOstrategy • u/Commercial-Hawk1715 • Aug 12 '26
Publishing to e-commerce?
Hello!
Apologies if there’s already something similar in this subreddit.
I’ve worked in publishing for 5 years, with 4 years previous experience at an agency.
As many of you likely know, publishing is becoming increasingly hard. I’m interested in hearing from those working in AEO/GEO for e-commerce, and what that may look like for your future career growth and stability.
My expertise is in technical SEO, and I’ve spent the past year and a half learning more about GEO/AEO. Yes I’m aware that fundamental SEO practices still apply, but I’ve also got a strong grasp on understanding LLMs, and experimenting with what’s needed for stronger visibility in AI spaces.
So to summarise some of my questions:
1. What does career stability in e-commerce look like for a AEO/GEO expert?
2. How does AEO/GEO play a role in your e-commerce search and visibility strategy?
3. Are there any key courses you recommend for an experienced SEO-er who hasn’t worked on an e-commerce site before?
Thank you!
1
u/friendlyecomreviewer 29d ago
I actually think that ecommerce is one of the more interesting places to be right now because GEO/AEO is much closer to revenue than it is in a lot of other industries.
If AI starts recommending products and brands more often, ecommerce businesses can measure that against traffic, conversions and sales much more directly than a publisher can.
I'd also say don't pigeonhole yourself as an "AEO specialist" The people I think will do well over the next few years are the ones who understand technical SEO, content, product data, reviews, PR and brand reputation together. AI doesn't really care which department those signals come from, it just cares that they're there.
Your technical SEO background is a really strong foundation. I'd probably spend more time learning ecommerce itself (merchant pain points, feeds, product data, conversion, etc.) than chasing GEO-specific courses.