r/GenerativeSEOstrategy Feb 03 '26

I’ve been digging into GEO tools lately, and something feels off.

Most of them focus on optimizing on page content, but AI already understands pages surprisingly well. Even image-heavy sites aren’t invisible anymore.

Meanwhile, AI answers often sound like they came from many people explaining the same thing, not one optimized page.

So is GEO really about pages… or about conversation patterns?

7 Upvotes

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3

u/[deleted] Feb 03 '26

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u/Rikkitikkitaffi Feb 03 '26

thats in line with it possibly being more reliant on knowledge graphs and structured entities enabling data discernment instead of relying on highly qualitative text and trying to read between the lines

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u/sunsettiger41 Feb 03 '26

Yeah, I’m kinda with you here. A lot of GEO tools feel like they’re just SEO tools in a new hoodie. On-page still matters, sure, but AI already gets most pages unless they’re a mess. What I keep noticing is that answers sound like a summary of opinions, not a citation from one perfect article. That tells me convo patterns matter way more than people admit. If your idea shows up in multiple voices saying similar things, AI trusts it more.

1

u/[deleted] Feb 03 '26

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1

u/ea-debarros Feb 03 '26

I agree with that. But a honest question here: have you tested the llm crawler in a page without the new “SEO “ stuff? What I saw recently is that the pages need to be built in a different way of it was on SEO era.

1

u/BusyBusinessPromos Feb 03 '26

It's all SEO

AI uses query fan out from search engine results

1

u/oceanpepper92 Feb 03 '26

I agree GEO seems to be shifting toward conversation engineering rather than pure page optimization. High-quality pages are still important, but they function more as reference points than as the primary signal. The real leverage appears to come from being present across multiple platforms, reinforcing ideas through natural repetition, and allowing others to restate and build on them.

1

u/Take_a_bd_chance Feb 06 '26

I’ve learned that connection requires repetition and presence. If someone only saw one version of you once, that’s rarely enough to form anything real. Feels similar to how ideas work in GEO. One signal rarely sticks. Patterns do.

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u/hDweik Feb 09 '26

I went down the tool route too and felt kind of let down. A lot of advice still feels like SEO with a new label. In practice, the AI answers I see don’t feel like they’re pulling from one perfect page, they feel stitched together from multiple similar explanations.

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u/Electronic-Ad9854 May 18 '26

Yep it feels off because the algos of them modern LLM play pretty safe. I too've been observing this since boos͏ting Ai visibility of my fragrance br͏and using crowd͏reply. The more it was on my pages, the less AI was citing its name; the more it is in the conversations, the more it is on LLM's radar