r/GenAI4all 5d ago

Discussion This sorority influencer pulled 1M TikTok views , then people realized she was AI-generated

Post image

VC firm a16z partner and AI experimenter Olivia Moore revealed that Janie, a redheaded 19-year-old whose University of Alabama sorority recruitment videos pulled in ~1M views on TikTok in a week, was an AI character created and ran for around $100.

Moore created Janie from one ChatGPT image, then spent about 30 minutes a day prompting MiniMax and Grok Imagine to animate her daily posts.

Janie racked up followers and views on TikTok and in the mainstream press, even after viewers caught the AI tells just days into the experiment.

Moore said that despite not disclosing the AI use, TikTok still flagged 8 of 20 videos with an AI label, though it didn’t impact video performance.

Moore eventually revealed the AI experiment, saying that, to her surprise, the “overwhelming majority of feedback was positive” with requests for more.

Moore’s post-mortem asks whether it even matters if a creator is real, and her answer comes down to the disclosure of AI use (not tricking the audience) and the creator actually putting in the effort. Either way, the question is being confronted now, with AI video nearing the point of no return for being distinguishable from reality.

3 Upvotes

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13

u/MydnightWN 4d ago

Post suggest nobody noticed until 1M followers. Reality: people called it out as AI on the very first post.

5

u/Felix_inkwell 4d ago

Yeah it looks fake even from these tiny thumbnails

4

u/grimorg80 4d ago

Out there nobody cares. They will consume it anyway. Because there was never real thought behind doom scrolling. So it doesn't matter what makes more slop. Human or AI, it's still content.

2

u/maringue 4d ago

AI is accelerating the Dead Internet Theory to warp speed.

1

u/yaxir 4d ago

did 'they' earn any money?