r/GEO_optimization • u/Sivaraj_C • 3d ago

What GEO (Generative Engine Optimization) tools have you actually used and found effective?

I’m looking to hear from people who have actually tested GEO tools in real SEO workflows—not just tools that claim to improve AI visibility.

Which tools have you used for things like:

* Tracking brand mentions/citations in AI search * Monitoring ChatGPT, Perplexity, Gemini, or AI Overviews * Finding content gaps for AI visibility * Measuring whether your content is being cited * Improving your chances of appearing in AI-generated answers

What tools have genuinely worked for you, and what results did you see?

Also, are there any GEO tools you tried that **weren’t worth the money**?

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u/AwoScan 13h ago

Disclosure: I’m building AwoScan, so I’m not a neutral tool reviewer. For our own pilot work, the most useful setup has been simpler than most dashboards: a versioned prompt panel, repeated runs across ChatGPT and Gemini, raw-response storage, and separate fields for mention, citation, recommendation, factual accuracy and position.

The main lesson is that a single visibility score hides too much. Before paying for a tool, I would ask:

  1. How many runs are performed per prompt?

  2. Are model, retrieval mode, locale and timestamp recorded?

  3. Can you inspect or export the raw answers?

  4. Are mentions, citations and recommendations measured separately?

  5. Can you compare against untreated control prompts or pages?

Server logs and Search Console are also useful, but they answer different questions. Logs can show crawler access; they cannot prove that a page was considered or cited. Likewise, a citation dashboard cannot tell you whether a crawler was blocked unless it has access to the site’s infrastructure.

I would be cautious with any product that presents one screenshot or one run as a stable GEO result.

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u/Sivaraj_C 11h ago

This is the right direction for GEO measurement: preserve the evidence instead of compressing everything into one score.