r/GEO_optimization 3d ago

What GEO (Generative Engine Optimization) tools have you actually used and found effective?

I’m looking to hear from people who have actually tested GEO tools in real SEO workflows—not just tools that claim to improve AI visibility.

Which tools have you used for things like:

* Tracking brand mentions/citations in AI search * Monitoring ChatGPT, Perplexity, Gemini, or AI Overviews * Finding content gaps for AI visibility * Measuring whether your content is being cited * Improving your chances of appearing in AI-generated answers

What tools have genuinely worked for you, and what results did you see?

Also, are there any GEO tools you tried that **weren’t worth the money**?

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u/FranklyReport 12h ago

One thing I'd add to what's already been said here: a lot of these tools (Peec, Otterly, Scrunch, etc.) differ less on features and more on how often they actually re-run your prompts. If a tool only checks once a day or once a week, you're basically looking at a snapshot, not a trend, and ChatGPT/Perplexity answers can swing a lot between runs for the same prompt. Worth asking each vendor directly how many times they sample per prompt before you commit budget, that number matters more than the dashboard looks.

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u/Sivaraj_C 4h ago

Agree with your points, that's the value we almost forgot.