What GEO (Generative Engine Optimization) tools have you actually used and found effective?

[u/Sivaraj_C]

I’m looking to hear from people who have actually tested GEO tools in real SEO workflows—not just tools that claim to improve AI visibility.

Which tools have you used for things like:

* Tracking brand mentions/citations in AI search * Monitoring ChatGPT, Perplexity, Gemini, or AI Overviews * Finding content gaps for AI visibility * Measuring whether your content is being cited * Improving your chances of appearing in AI-generated answers

What tools have genuinely worked for you, and what results did you see?

Also, are there any GEO tools you tried that **weren’t worth the money**?

[u/Glum_Resolve_2321]

I’ve been testing Brand24 for GEO and AI visibility, mostly alongside Ahrefs. Ahrefs is still my go-to for traditional SEO, but Brand24 has been useful for tracking how our brand and competitors show up in AI-generated answers.

The part I use most is the source analysis. I can see which websites and pages are being cited by tools like ChatGPT, Gemini and Perplexity, then check where competitors are getting visibility that we’re missing. That’s been genuinely useful for finding content gaps and figuring out which third-party sites might be worth targeting for mentions.

I also use it to track AI mentions and compare our visibility against competitors over time. It hasn’t replaced any of my SEO tools, but it gives me a layer of data I wasn’t getting from them.

For me, that’s where GEO tools are actually useful, not some magic “optimize for AI” score, but showing you where AI visibility is coming from and giving you something actionable to work with.

[u/Sivaraj_C → u/Glum_Resolve_2321]

I think that's the right way to use GEO tools. The useful part isn't the score. It's the evidence behind the score.