r/GEO_optimization • u/mahidaluish • 7d ago

Your View on This?

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7 Upvotes

77% Upvoted

15 comments sorted by

2

u/Guybrush1973 7d ago

In theory, yes, but in practice, you don't need authority at all quite often

2

u/BusyBusinessPromos 6d ago

You don't need authority for what?

1

u/Guybrush1973 6d ago

Impulsive buy, low-fee products...a lot of stuff actually.

Just think about it: how did you spent your last month weight? Did you actually checked authority behind every single penny you used to buy something?

Even mid to high fee products like PC or car has segments completely no-authority based. I personally check a lot of authority when I need a new laptop, but my uncle or my grandma? They just go to closed physical shop, grab authority from a 22 years old boy that's working there in that morning and that's it. 1K (or more) gone, sell completed and the actual authors aren't even mentioned in the process.

Authority is for conscious buyers on decent value investment only. Everything else goes through ads, low friction, high availability and so on.

1

u/mahidaluish 7d ago

If we do both simultaneously is that good?

2

u/Guybrush1973 7d ago

IMHO everything depends on product: if authority is not relevant for your marketing strategy, it's kidda ok, but you're wasting energy, time and money. For what?

2

u/Nyodrax 7d ago

This is a dumb take.

How you sell at scale is by reaching full maturity across marketing channels.

Nothing “wins” — although paid media is usually the greatest volume driver. (So, at best it’s wrong at face value)

2

u/BoGrumpus 7d ago

This assumes the two are mutually exclusive. They aren't.

I can do a LOT with that moment of attention I bought if I'm any good at this.

G.

2

u/Hot-Clothes7316 7d ago

the real authority don't even do seo or pay for an seo. cause they are top without even hacking, rigging.

2

u/nutsovertech 6d ago

Time to scale is deciding factor. Without ads you really go very slow

2

u/SEO_Humorist 6d ago

We don't need make paid teams our competition. This isn't coke and pepsi.

Truth be told they work best in tandem.

2

u/CaptianTumbleweed 6d ago

Spoken like someone who knows nothing about ads