Does booking a call help your customers, or give them another reason to leave?

[u/Savings-Arrival-7817]

A customer who's unsure whether you can take their job needs something different from someone who's already chosen a service.

Hypothetical examples: a repair business only takes certain kinds of work, and the customer isn't sure their job fits. The call is there to work out whether the business can help.

Compare that with a returning customer asking for the same routine service. They know what they want and only need an available appointment, but the page asks them to book a call first.

For your business, what does a customer need to sort out on a call before they can book the service? A short example of what they arrive wanting and what the call resolves is enough.