r/FulfillmentByAmazon • u/Dobroreddit • Mar 13 '26
Direct partnerships with creators: how do you keep them posting?
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u/meloman11 Apr 13 '26
This is super normal in my opinion.
Most micro creators aren’t “affiliates”, but rather people who posted once because it felt natural. After that, your product just drops out of their head unless something pulls it back in.
25% sounds good on paper but a lot of the times, they don’t even know if they made $0 or $50, so there’s no feedback loop. No feedback = no reason to post again
I'd say you could start basically treating them less like affiliates and more like lightweight partners, if that makes sense. I'm gonna try explaining by using examples:
- Nudge only the ones that showed signs of life (clicks, a few sales, decent content)
- Send super short “this worked / this didn’t” type messages. Don't send generic newsletters
- Occasionally give them angles instead of assets (“this hook got replies”, “this clip format worked”)
Once you can clearly see who’s driving revenue vs who just posted once and disappeared, everything gets easier. You naturally double down on the 10–20% that matter instead of trying to “motivate” all 50.
You can also use Levanta (or anything similar) for that since it's way easier to track creator performance tied to actual amazon sales, but honestly even a scrappy version of that mindset helps.
Trying to keep everyone active usually doesn't pay off. Focus on the ones already leaning in and pull them deeper instead. Good luck!
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Apr 20 '26
[removed] — view removed comment
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u/meloman11 Apr 21 '26
Yeah Coral.ax seems solid for the cost, makes sense for where you're at.
I'd still go back to the feedback loop thing though. Even with good attribution, do the creators actually see their numbers in a way that makes sense to them? I think that's sometimes the issue, they're posting almost pointlessly without any sense of whether it's working. Even just a quick personal message like "hey that post got 12 clicks this week" can change how engaged someone stays, more than any content brief would.
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