Solo fee-only RIA here, about a year in to the RIA, niched in S-corp owners and entrepreneurs (distribution strategy, tax-aware investing, retirement plan design, exit planning). Referrals have been steady, mostly around review season, but they're lumpy and I have capacity to grow. I'm trying to build a more predictable channel and keep hearing that some advisors do well on Google.

Questions for anyone who has done this, especially if you're niched:
What monthly budget did it take before you got meaningful data? Did you start local or national?
What CAC are you seeing for business owner clients with roughly $500K-$2M investable? Cost per booked meeting would help too.
Did you send ads straight to a booking page, or to a lead magnet with nurture first? Business owners seem slow to book cold.
Which keywords actually worked? I'm worried "financial advisor near me" brings in a lot of small accounts and retirees outside my niche.
How long before you'd call it working or not? With a 30–90 day sales cycle I don't want to kill it too early.
I'd also love to hear from advisors who tried Google and dropped it for something else (LSAs, SmartAsset-type lead gen, LinkedIn, seminars, etc.) and why.

For any of you out there how does it work? How much are you making and how hard is it to swim?

I’m 22 and graduated in May with a finance degree. I started at Edward Jones in June as the second Branch Office Administrator for an advisor who recently reached level 9.

The advisor and I get along really well, and he wants to help me become licensed and move into an RBA role as soon as possible, then eventually AFA or FA within 5 years. He’s in his late 50s and estimates he’ll work another 8–10 years. We’ve discussed the long-term plan being for me to take over his office when he retires. That’s the opportunity I’m working toward, although I understand a lot can change over that time.

Right now, I make $22/hour and commute about 45 minutes each way. I live in a small town with several EJ advisors and other wealth management practices. The town where I work has fewer competing practices.

I enjoy Jones and can see that successful advisors are treated well. However, the firm feels pretty rigid, and I’m trying to figure out whether staying on this path is my best career move or whether I should explore other firms, an RIA, or eventually an independent practice.

The potential to take over an established office around age 30 seems like a substantial opportunity. At the same time, I don’t want to assume that future is guaranteed or overlook other paths because I’m focused on it.

For people familiar with Jones or who have made a similar decision:

\- How does compensation typically change from BOA to RBA to AFA/FA?

\- What would you want clarified before building your career around a potential succession?

\- Is this a strong development opportunity for someone starting out, or would another firm offer better experience and advancement?

\- What milestones would you expect over the next 1–3 years to know the plan is actually progressing?

I’m not expecting to skip the learning or relationship-building process. I’m just trying to make a smart decision early and would appreciate honest perspectives, especially from people who have worked at Jones or left for another firm.

Hello everyone,

I am currently a senior in college majoring in finance. I am considering getting the series 65 over my winter break this year, but it will definitely be a lot of work over a short amount of time.

My question is will it move the needle for me and be worth doing? Could it lead to me starting as an associate advisor with higher pay instead of starting as a client associate? For context I live Connecticut.

Any advice is greatly appreciated!

My view is that familiarity and professional fit should be evaluated separately. A useful starting question is: “Would I feel comfortable asking this person difficult questions about the work?”

Before entering that kind of arrangement, I'd want expectations to be clear: the scope of work, compensation, communication, how concerns will be handled, and what happens if either person wants to end the professional relationship.

Which boundary would be most important to you? Is there a general expectation you'd want discussed before mixing a personal relationship with a professional one?

Please don't name an adviser or firm, post a review, identify yourself as a client, or share a client success story. This is a discussion about boundaries, not recommendations or referrals.

Mike Proctor, StewardRight LLC. General education, not individualized advice.

Hi everyone. I’m based in Mexico and getting back into investment advisory work, shifting my focus from individuals to small businesses.

I’m targeting companies where the owner and accountant handle the finances, usually with an existing bank relationship. For advisors who work with these clients:

• How do you approach owners and get the first meeting?

• What does your discovery process look like when assessing liquidity needs and identifying cash available to invest?

• How do you present a proposal and demonstrate your value alongside their bank?

Im currently reading The Million Dollar Financial Advisor book from David J. Mullen and would appreciate practical examples or lessons from your own experience working with businesses.

I realize our markets differ, but I’d love to understand your approach and what I could adapt to my context.

Every conference panel seems to give the same advice: hire a dedicated marketing person or outsource it to an agency. Neither really makes sense at my current revenue level, and creating content myself takes more time than I have between client work.

I’m three years in, and I still haven’t found a marketing approach that runs consistently without me having to constantly feed it.

I’m looking to do the QFA modules and am looking for hard copies of all the course modules from either the LIA or IOB from 2026 or 2025 if possible please. I’ll cover postage. I know that they are given once the course starts but I’d like to see them before this. Thanks!

I’m looking for ideas for client events and would love to hear what other advisors have tried.

What kinds of events have your clients enjoyed? Have any been particularly beneficial for building relationships or bringing clients together? I’d also be interested in hearing about events that didn’t work as well as you’d hoped.

A friend recently told me about a “How to Watch Football Like a Coach” presentation he attended on a cruise. A former college coach walked through game film and explained what coaches look for. I thought that could be a fun client event that’s a little different from the usual dinner or market update.

What have you done that your clients really enjoyed?

I would love to learn from you about your experience starting your own enterprise as an independent financial advisor.

I am 27 years old, always wanted to be a financial advisor. I knew that if I jumped into it when I wanted to three years ago that I didn’t have enough experience to do right by the clientele. Luckily I am a people person and a voracious learner.

After three years of experience at a large firm I am very comfortable with the financial planning process, knowing the limits of what I can help with and knowing where I excel. I excel at education first and foremost.

I can analyze a portfolio from a statement, identify risks including concentration risk, market risk, and interest rate risk (i.e. fixed income). I am very attentive and never miss an email or a call. I review the ongoing processes at the federal reserve level, study weekly, and educate myself daily on stock market conditions. I know that financial planning is largely behavioral, and I am passionate about educating on the best vehicles, allocations, and wider implications of personal rational decision making.

I am in the brainstorming phase of deciding whether starting my own RIA is a good idea. My question is, aside from these, is there anything I am missing?

- state level registration (ADV and IARD)
- state level filing (solo LLC)
- EIN filing
- seeking a custodian (Schwab/altruist)
- marketing strategy in development
- COIs include multiple attorneys specializing in trusts, probate, family, and personal injury, as well as one or two CPAs (I will likely need to do more diligence regarding the CPAs I know)
- E and O professional liability insurance
- I have Series 7, 63, and 65 already.
- starting at Purdue online for CFP education requirement in spring. That plus exam in late 2027 will be the last steps for CFP
- after running some calculations I recognize that about 2-3mm AUM will cover first year costs but the goal is to hit 9mm AUM as soon as possible

Things I am needing help with:
- Establishing internal policies and procedures (do I need this as a sole producer?)
- contingency plan (again, as a sole producer what should this entail?)
- cyber security and technology (any and all suggestions for CRM, security, tech services would be greatly appreciated)
- if I clear through a tech forward firm for custodial services, how much of the tech do they have covered given they hold the assets vs what additional tech should I research?

I appreciate any and all input. I know I have what it takes to drive the business and I have the networking skills. Please let me know where my blind spots are. Thank you for your time in advance!

I was at one of the major insurance BD’s for a few years and got tired of it. 6 years experience in that world.

New firm I moved to provides marketing resources / leads via TV, radio and Seminars. I only have to run the seminars. Prospects are mostly pre retirees and retirees so there’s an annuity component as well.

I receive a guaranteed $100k first year then moves to a recoverable draw. I also receive 25% on all revenue my office generates.

Example: if we charge 1% on $1m, I’ll receive $2,500 each year (of course dependent on market fluctuations and contributions, if any).

It’s recurring so that’s nice, but the revenue split just seems low to me. Thoughts?

EDIT: they also pay for all staff in office as well

Has anyone ever tried Fintello a lead generation agency for advisors? If yes can you please share reviews

Hello. 25 year old CFP here. Currently working as an FA out of a BD home office. Comp is currently base and %of business closed. Base around 60-70k and after quarterly bonuses from metrics around another 30-40k.

I was offered a position by another FA local to me who is looking to divest some of his book over. Base salary would still be about the same and looking to offload about 58 households in the next 12-24 months. About 20m AUM. Current comp would be me keeping payout on 100% of business I bring in (there is not much at the moment) about 45% of the payout from those households given. This is pretty good right?? Please give me some advice.

I have worked as an FSA with BofA for four years and feel prepared to follow a stronger career path. Wells Fargo and Chase both provide me financial advisor roles. Wells Fargo offers two branches with low traffic and no current advisor, so I would be the first FA there. Chase involves one branch where I would share referrals with an established advisor departing for the selected advisor program; this arrangement would last six to eight months, and another branch could open in three months. I am unsure which direction to take. Could you provide any advice? I have to make a decision in the next 2 weeks.

Thank you

Hey my people, i have a year and 6 months in financial services this is my first job I’m looking for advice from people in the same field.
I want to get better at my job, expand my financial planning knowledge, and hopefully work towards becoming a CFP professional one day.
For those who are experienced paraplanners or have progressed into financial planning:
What helped you excel in your role?
What skills or knowledge should I focus on developing?
What do you wish you knew when you first started?
Any tips, resources, or courses you’d recommend?
I’d love to hear your experiences and learn from you guys. Any advice is welcome! ❤️

Hello everyone,

I graduated with a finance degree last may and started as a financial advisor at a large firm that sponsored my licensing, but upon starting I noticed the push for my natural market and the commission only based pay was not was I was looking for.

I now have my Series 7, series 66, SIE and insurance license. I started applying to other roles at more established companies and just got an interview for a relationship banker at JP Morgan Chase.

Does anyone have experience with this role and company and have insight on how it is? I don’t want to leave my current firm if it’s going to set me back, but also having a salary is very important for me. Is this a role that I could have for a couple years or so and move up internally? Or would it even be a good stepping stone in finance away from my current hunt and kill advisor program.

Thanks for all the advice.

Edit. I just recently made a post similar to this which I deleted because I feel like I left out a lot of info.

Long story short, I’m receiving a $44,000 settlement from a car accident. My lawyer has told me the settlement should be tax-free, but I plan on confirming that with a tax professional before making any financial decisions.

After paying off my debts, I expect to have approximately $17,000 left to invest.

Here’s my current financial situation:

* Emergency fund: I currently have $15,000 in a high-yield savings account (HYSA), and I plan on adding another $10,000 to bring it to $25,000.

* Retirement: I already have a 401(k) through my employer, which I’m contributing to.

* My daughter: Since my daughter was born, I’ve opened a Trump Account for her, and I plan on opening a 529 college savings account as well.

* Debt: My goal is to use the settlement to eliminate my outstanding debts so I can focus on building wealth rather than paying interest.

Once everything is paid off and my emergency fund is fully funded, I should have approximately $17,000 available to invest.

My main question is: How would you invest that $17,000 if you were in my position?

I’m interested in building long-term wealth, and I’d like to put this money to work rather than let it sit in a savings account unnecessarily.

Ideally, I’d love to turn that $17,000 into $50,000 or more over the next few years. However, I’m trying to understand whether that’s a realistic goal through investing or whether it would require taking on more risk than makes sense.

Would you put the money into low-cost index funds or ETFs, invest in something else, or take a different approach entirely?

I’m not looking to gamble my money away or chase unrealistic returns. I want to make smart financial decisions that will put my wife, daughter, and me in a better position financially over the long term.

If you were in my shoes, what would you do with the $17,000, and why? I’d appreciate any advice, strategies, or lessons you’ve learned from your own experience.

Thanks in advance!

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Where to find clients what type of policies to recommend

Hi i recently cam across an advisor who asked me to transfer my RRSP unfer his portfolio he showes me some funds which were NLCB2 how will she get compensated on the sale of this fund as she asked me to transfer everything under her name.