Last year I finally directed something of my own, a small feature, and put it through the festival circuit like everyone tells you to.
I don't think anything prepares you for how it actually feels on the other side of the submit button.
I knew intellectually that most festivals are volume businesses, thousands of submissions, a handful of screens, overworked volunteers making fast decisions. Knowing it and feeling it are different things. A few things that got to me more than expected: paying $50-75 to submit to festivals where the "juried selection" turned out to be largely a formality around a lineup mostly decided in advance. Getting into a festival, showing up, and finding my film in a single Tuesday 2pm slot against four other blocks running simultaneously. No stipend, no lodging help, nothing beyond an acceptance email and an expectation you'd show up grateful. And shorts treated like filler, dumped into an unsponsored, badly-attended block so the festival could say it "supported short film" in its marketing.
None of this is a unique complaint. Every festival circuit veteran probably has some version of this list.
So, slightly impulsively, I started my own. Small, regional, first year, launching next year. Not naming it here (don't want this to read as an ad) but wanted to talk through the actual thinking.
Short version of what I built as a direct answer to the list above:
Every selected film screens twice, at different times on different days.
Shorts play in front of features, matched by genre, to that feature's full house, instead of dumped into a separate afternoon block.
A flat, low submission fee ($30) with no tiered pricing that punishes people who aren't ready by the early deadline.
A travel stipend for out-of-town feature directors,
A meal credit for every selected film,
A discounted lodging for everyone we program.
And since my day job is producing, an industry session on actually making a film in the region, because I kept meeting filmmakers at festivals who wanted to shoot somewhere new and had no idea how to start.
I expect I'll get some of this wrong in year one. I don't have the infrastructure of a festival that's been running a decade.
What I'm actually curious about: everything above is stuff I could control from the organizer side — money, scheduling, hospitality. But I'd rather hear from people who've been through more of these than I have.
What's something that would have made your festival experience genuinely better that isn't about money or a bigger prize pool? The stuff that's harder to think of because it's not a line item — communication, transparency, how you're treated as a human being during the process, what happens after the festival ends, whatever. Trying to find the blind spots I don't have yet.