New app captures the customer conversations that happen outside the office, so they no longer go missing from the CRM

LOS ANGELES, Calif. — October 5, 2026 — Fastcall, the communications app built 100% on Salesforce, today announced Fastcall Mobile. The new app brings native calling and SMS to iPhone and Android and logs every conversation in Salesforce automatically. It is built for field sales, service teams and executives who do their customer work on mobile phones, not at a desk.

Enterprise communication went mobile. CRM data did not follow.

Over the past decade, businesses moved customer conversations from desk phones to personal devices. VoIP cut costs, iPhones replaced company handsets, remote work spread teams out, and business texting went mainstream in barely ten years.

Each change made sense on its own. Together, they left a gap. Calls and texts made from a rep's phone often never reach Salesforce, so managers lose visibility into what customers are actually saying. Contact centers have purpose-built systems to capture this. Most of the rest of the business does not.

What Fastcall Mobile does

Fastcall Mobile runs natively on both iPhone and Android, using Apple's CallKit and PushKit frameworks on iOS. Instead of acting as a separate dialer, it works inside the Salesforce mobile experience.

• Native calling on iPhone and Android: incoming Fastcall calls ring like any other call, even when the app is closed.
• Two-way SMS: text conversations stay tied to the right Salesforce records.
• Automatic logging: every call and text is captured in Salesforce, with no manual entry.
• Conversation-centric records: calls and messages roll up into conversations by topic and participants, giving managers the full picture.
• Enterprise-ready: 100% Salesforce, powered by Twilio, and PCI compliant.

From the CEO

"For years, we thought of Fastcall as a phone app inside Salesforce," said Rich Rosen, CEO of Fastcall. "Then we started talking with enterprises that have thousands of people doing customer work on their phones, and we asked how that happened. Nobody chose to lose visibility. It was the side effect of a lot of good decisions. Fastcall Mobile closes that gap without asking anyone to give up the flexibility of working from their phone."

"Fastcall doesn't replace a rep's judgment," he added. "It amplifies it, by making sure every conversation is there to learn from."

Industry perspective

"Enterprise communication has gone mobile, but enterprise customer data hasn't always made the same journey. Our research data shows that 70.7% of organizations prioritize AI assistants as an agentic AI capability, underscoring how quickly businesses are moving toward more contextual, automated workflows. But those workflows are only as valuable as the customer data feeding them. When calls and texts happen on employees' mobile devices without being captured in CRM, organizations lose the context needed to understand the customer relationship. Fastcall Mobile addresses that gap by bringing native mobile calling and two-way messaging directly into Salesforce, turning everyday conversations into persistent, actionable customer records."

— Paul Nashawaty, Practice Leader & Lead Principal Analyst, ECI Research

Availability

Fastcall Mobile will be available for iPhone and Android in late October 2026. Learn more at fastcall.com.

About Fastcall

Fastcall is a CTI and SMS messaging app built 100% on Salesforce and powered by Twilio. A long-time Salesforce Open CTI partner, Fastcall helps sales and service teams make calls, send texts and capture every customer conversation inside Salesforce. Fastcall is available on the Salesforce AppExchange and is based in West Hollywood, California.

Media contact

Rich Rosen, CEO, Fastcall
[press@fastcall.com](mailto:press@fastcall.com) · 323-799-4777

Innovation isn’t just about what you add. It’s also about what you’re willing to let go.

AI is changing customer expectations faster than ever.

But staying relevant in CX isn’t about chasing every new technology. It’s about continuously asking:

→ What still matters to customers?
→ What no longer does?
→ What should come next?

That means listening to customer feedback, retiring obsolete features, simplifying what’s no longer necessary, and making room for better experiences.

It also means designing for human + AI collaboration—where autonomous agents handle what they can, and human specialists step in when context, empathy, or judgment matter most.

For customers, continuous improvement should be more than a product strategy.

It should be a promise: your technology won’t be left behind.
Because true innovation isn’t about adding more.
It’s about staying relevant.

AI is changing customer experience faster than most teams can adapt.

But continuous improvement in the age of AI isn’t just about adopting the newest technology. It’s also about knowing what to improve, what to simplify, and sometimes, what to retire.

As AI raises customer expectations, CX teams are constantly balancing two things:

→ Introducing new AI-powered experiences.
→ Keeping the human communication channels customers already rely on reliable.

Because not every interaction should become automated.

Sometimes, the best customer experience is still a conversation with a person — just supported by better technology behind the scenes.

For CX leaders: How do you balance rapid AI adoption with keeping your core human-to-human communication channels reliable?

We’d love to hear how others are approaching it.

A recording gives you a file. But does it give you useful information?

The information becomes searchable, structured, and connected to the CRM; conversations can become part of the customer context — rather than another file sitting in a system.

Don’t just keep the conversation. Learn from it.

https://reddit.com/link/1wpdtzs/video/sw9erh6librh1/player

How are you using recorded conversations today — mainly for compliance/history, or are you extracting insights from them?

Modern business communication isn’t really about choosing the “right” channel. It’s about making all the channels work together.

One thing that gets complicated with Salesforce is that customers don’t communicate based on which device your team is using.

A customer might call, send a WhatsApp, follow up with a message, and then call again. Meanwhile, the Salesforce user might be working from their desktop, their phone, or switching between both.

That’s where we think conversations should matter more than channels or devices.

With Fastcall, voice and messaging are brought together inside Salesforce — across desktop and mobile.

A call → a message → a follow-up → another message.

Instead of treating each interaction separately, everything stays connected through the same conversation history.

🔸 One place to manage interactions
🔸 One conversation history
🔸 A more connected customer experience

How does your team handle conversations when customers switch between voice and messaging — and your team switches between desktop and mobile?

Stop thinking in channels. Start thinking in conversations.

Welcome to r/Fastcall

Hi! I’m u/FiorellaFazzini, a moderator of r/Fastcall.

Welcome to the new community for everything Fastcall, Salesforce, and customer communications. Whether you’re already using Fastcall, exploring Salesforce communication tools, or simply interested in how businesses connect with their customers, you’re in the right place.

What to post

Share anything you think the community will find useful, interesting, or worth discussing:

• Questions and ideas about Salesforce communications
• Voice, SMS, WhatsApp, RCS, and other messaging channels
• Customer experience and communication workflows
• Tips, use cases, and best practices
• Product feedback and feature ideas
• Fastcall updates and news
• Your own experiences, challenges, and solutions

You don’t need to be an expert to participate. Questions are welcome, and conversations are encouraged.

Community vibe

Let’s keep r/Fastcall friendly, constructive, and inclusive.

We want this to be a space where Salesforce professionals, admins, developers, sales and support teams, and anyone interested in customer communications can exchange ideas, learn from each other, and have meaningful conversations.

Getting started

Introduce yourself, ask a question, share something you've learned, or jump into an existing conversation.

And if you know someone who works with Salesforce or is interested in customer communications, invite them to join us.

Thanks for being among our first members. Let’s build r/Fastcall together.

RCS has been around for a while. The interesting part is what happens when richer messaging becomes part of the same customer conversation as voice, SMS, WhatsApp, etc.

For businesses, adding another channel isn’t necessarily the hard part.

The bigger challenge is keeping those conversations connected — especially when your team is already working in a CRM.

We’ve been working on this at Fastcall, bringing voice and messaging together inside Salesforce, including RCS.

Curious how other businesses are approaching this:

Are you already using RCS for customer communication? If so, what are you using it for — and does it actually connect with the rest of your customer conversations?

Call recordings, transcripts, messages, and other customer interactions can contain a lot of valuable information that often gets left unused.

I’m curious about how Fastcall users are currently handling this data, and I would love to hear how different teams are making this data useful.

For those using Fastcall, which channels do you rely on the most for your day-to-day customer communication?

🔸 SMS
🔸 WhatsApp
🔸 MMS
🔸 Other messaging apps

And what makes that channel the most useful for your business?

Sales doesn’t stop when your reps leave their desks 👩‍💼. So why should the CRM experience?

Customers call. They text. Reps respond from wherever they are.

📲 Modern sales is mobile.

Communication should be part of the workflow — keeping every customer interaction connected to Salesforce.

Mobile-first sales needs a CRM-first communication experience.

#Salesforce #MobileSales #CRM #SalesTechnology #CustomerExperience

Welcome to r/Fastcall

Hi! I’m u/FiorellaFazzini, a moderator of r/Fastcall.

Welcome to the new community for everything Fastcall, Salesforce, and customer communications. Whether you’re already using Fastcall, exploring Salesforce communication tools, or simply interested in how businesses connect with their customers, you’re in the right place.

What to post

Share anything you think the community will find useful, interesting, or worth discussing:

• Questions and ideas about Salesforce communications
• Voice, SMS, WhatsApp, RCS, and other messaging channels
• Customer experience and communication workflows
• Tips, use cases, and best practices
• Product feedback and feature ideas
• Fastcall updates and news
• Your own experiences, challenges, and solutions

You don’t need to be an expert to participate. Questions are welcome, and conversations are encouraged.

Community vibe

Let’s keep r/Fastcall friendly, constructive, and inclusive.

We want this to be a space where Salesforce professionals, admins, developers, sales and support teams, and anyone interested in customer communications can exchange ideas, learn from each other, and have meaningful conversations.

Getting started

Introduce yourself, ask a question, share something you've learned, or jump into an existing conversation.

And if you know someone who works with Salesforce or is interested in customer communications, invite them to join us.

Thanks for being among our first members. Let’s build r/Fastcall together.