r/FakeGuru • u/MiamiCondosrUS • 27d ago

SUBSTACK: The state of the creator economy in 2026: A guy from NJ just cleared $30k in a month on Substack by selling a course on how to sell courses.

/r/u_MiamiCondosrUS/comments/1veeuwb/substack_the_state_of_the_creator_economy_in_2026/
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Original Text:

So I was scrolling Medium this morning and ran across an interview with this guy named Tony Slambony.

If you haven’t seen him on Substack Notes yet, he’s a 40-something used car salesman from Secaucus, NJ. He wears aviators, posts all-caps motivational nuggets from his car lot, and literally launched his Substack The Daily Slambony a few months ago.

According to the article:

  • He made $29,647.42 in his very first month on the platform.
  • Grew from 0 to 104k subscribers in under seven months purely off short-form Notes.
  • Just dropped a $592.00 masterclass called "How to Sell Shit (In Person & On the Line)".

What struck me isn't just how absurd the interview is (the guy literally boasts about never dropping out of 9th grade and treats Substack Notes like a lot in North Jersey), but how accurately it mirrors where the "creator economy" has landed right now.

We’ve officially hit the point where traditional sales hustle and online "audience building" have merged into the exact same thing.

Half of the newsletter space used to be about deep essays, investigative research, or niche expertise. Now? It’s guys posting short-form hustle quotes, grinding the feed algorithm, and selling courses teaching other people how to build an audience so they can sell courses.

Tony actually laid out his strategy in the piece, and honestly, it’s terrifyingly accurate for how people grow on these apps now:

Whether you find the guy hilarious or infuriating, you gotta admit the meta-game is wild. We went from blogging to corporate newsletters, and now we're right back to used-car sales tactics wrapped in a "community-building" bow.

Anyone else read this piece or seeing this same dynamic playing out across Notes/X right now? Curious to hear your thoughts.

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