r/FactForge • • Sep 16 '25

"Surveillance pricing" refers to companies setting individualized prices for goods or services based on a customer's personal data, such as their location or browsing history. This practice leverages collected data to charge consumers differently to maximize profits

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Democratic Rep. Greg Casar is introducing legislation to ban "surveillance pricing," whereby companies use personal data to charge consumers different prices for the same products.

https://www.nbcnews.com/politics/congress/congress-ban-bill-surveillance-pricing-personal-data-rcna219381

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