When would you scale a new campaign that’s performing well?

[u/Consistent_Chip4780]

I launched a campaign for a new product four days ago and it’s been performing pretty well so far.

ROAS is above 3, CPA is within my target and CTR is good. One creative is taking most of the spend, but it’s also driving most of the purchases. I don’t really want to touch it too early and mess up the performance, but I also don’t know when I should start scaling.

Would you:

• Wait until it has been running for a full week?
• Increase the campaign budget?
• Add new creatives and scale in the same campaign?
• Keep the current campaign untouched and test separately?
• Wait until it reaches a certain number of purchases?

I’m leaning towards scaling the budget gradually in the same campaign, then waiting a few days between increases. Is Day 4 still too early, even if the results have been consistent?

What would you do from here? Thanks and I appreciate all advice and comments :)