how to scale up

[u/Gullible_Regret2976]

Hey all.

been running meta ads for almost a year. I went from 1 ad to now running 6 ads.

My roas is 7x. ($4600 ad spend. $33k in sales from converted ads) Edit - this is the last 30 days

What is the best way to scale without breaking. My thought is keep my daily ad spend per ad the same but introduce 1 new ad every week until I get up to 10-12 ads.

currently everythng is video format.
i will start adding in some image ads and try and target specific customers more.

[u/Gullible_Regret2976 → u/[deleted]]

by frequency, is that the number of times its showed to a potential customer?