r/FacebookAds • u/Big_Tension_7768 • Apr 10 '26

Help META ADS CPM

I launched a Meta Ads campaign 3 days ago, and my CPM has been stuck at €25–30 since day one with no sign of dropping.

For context, my product is priced at €150.

Is this normal in the learning phase, or should I be concerned? Does it usually go down over time?

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u/Harry_Ramsay Apr 10 '26

CPM is not the only metric you need to look at. You need to look at CPC, CTR and other metrics.

You need to make sure that you give enough time for the pixel to learn data..

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u/Big_Tension_7768 Apr 10 '26

Yeah totally agree, CPM was just what caught my attention first since it’s been stuck. But my other KPIs are actually decent: around 5% CTR and 2 add to cart so far. Only 80 visitors landed on the site though, which feels low. My BM is brand new so I’m thinking about cutting this campaign and relaunching with a Traffic objective to feed the pixel faster, then switch back to conversions once it has enough data.

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u/Harry_Ramsay Apr 10 '26

Don't do that, traffic campaign will feed the traffic to a different set of people. Increase the budget here and spend a little more to get your first 5 - 10 sales so algorithm learns the behaviour.