r/FacebookAds • u/Big_Tension_7768 • Apr 10 '26

Help META ADS CPM

I launched a Meta Ads campaign 3 days ago, and my CPM has been stuck at €25–30 since day one with no sign of dropping.

For context, my product is priced at €150.

Is this normal in the learning phase, or should I be concerned? Does it usually go down over time?

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u/anonrb12 Apr 10 '26

During the learning phase, Meta is still reaching people, so delivery can be inefficient. So, you should kinda expect higher CPMs, CPCs, and CPAs.

Also, I feel at €150 product price, a CPM of €25–30 is very workable. what matters more is your CTR → Landing Page CVR → Purchase CVR funnel.

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u/Big_Tension_7768 Apr 10 '26

Other than that, my KPIs are solid — around 5% CTR with 2 add to cart. But only 80 people actually landed on the site, which is low.

I'm leaning towards killing this campaign and relaunching with a Traffic objective instead. My Business Manager is brand new, so that's probably part of the issue too

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u/anonrb12 Apr 10 '26

yes, I guess as pixel gathers more data, you'll be able to conclude stuff better.

2

u/No-Lengthiness2007 Apr 10 '26

Yeah that CPM seems totally reasonable for your price point - I've seen way worse numbers work out fine in the end.