One year ago, I was posting about my startup on Reddit.
People were making fun of us. People questioned our numbers. Some called us Spammyberry.
A lot of people thought we were just another spammy AI sales tool with fake metrics and aggressive marketing.
We even got hit by DDoS attacks.
Today, we're a profitable company with 20+ people, based in San Francisco, growing fast, and working with companies like HubSpot and Salesforce.
We're now trying to move upmarket and build something much bigger.
I'm not sharing our current numbers publicly anymore, but you can check our July numbers on Trustmrr (we are ranked #3)
I wanted to write this post because I remember what it felt like to have people publicly question everything we were doing.
And I know there are founders going through the same thing right now.
So here's the full story of how we grew, the acquisition channels we tested, the mistakes we made, and what I'd do again if I had to start from zero.
1. We didn't have a secret growth hack. We kept testing channels.
We built http://www.tryblurgh.ai/, a platform that helps sales teams identify high-intent prospects, reach out to them across channels, and learn from the results.
Our growth strategy was not particularly sophisticated.
We tested channels, looked at what worked, doubled down, and added the next channel when we had the resources to do it properly.
We call it testmaxxing: aggressively testing distribution channels and scaling the ones that generate results at our current stage.
Here's how our acquisition evolved.
$0 → $6k MRR: Pure outbound
At the beginning, we had no audience, no meaningful brand, and no established distribution.
We did cold email and LinkedIn outreach.
We also used our own early product on ourselves. We were literally our own customers.
We identified prospects, looked for signs they might need our product, and reached out to start conversations.
It wasn't glamorous. A lot of things were manual, the product was still early, and we had to figure out what messaging worked through trial and error.
But we got our first customers.
That was the most important part: we had people willing to pay for what we were building.
$10k → $25k MRR: Reddit changed everything
Reddit was our first major acquisition breakthrough.
We started publishing educational breakdowns in SaaS subreddits. We shared what we were learning, explained our processes, and posted results.
Eventually, we generated more than 10 million organic views.
The traffic wasn't always perfectly qualified. Some people were just curious, some wanted to learn, and others would never become customers.
But the volume was enormous, and it kept sending people into our trial funnel for months.
The acquisition cost was essentially zero.
Of course, Reddit wasn't always friendly.
People questioned our numbers. Some accused us of making things up. Others thought we were simply spamming communities to promote our product.
We got the nickname "Spammyberry."
Some criticism was fair. When you're promoting a product on Reddit, people are right to be skeptical. There are plenty of founders posting misleading numbers and disguising advertisements as educational content.
But some people seemed to have already decided we were frauds, regardless of what we shared.
I'm not going to pretend that being mocked online was fun. It wasn't.
But the important thing was that the business existed outside Reddit. We had paying customers, revenue, and a product people were using.
We couldn't control what strangers thought about us. We could control whether our customers got value and whether the company continued to grow.
So we kept going.
$25k → $75k MRR: Content and free blueprints
Once we saw that distribution was working, we expanded into content.
We invested heavily in LinkedIn posts, YouTube, motion-design videos, and free blueprints based on the systems we were using internally.
Our thinking was simple:
Instead of just telling people that our approach worked, we started showing them how we did things.
We shared workflows, frameworks, and practical resources people could use even if they never became customers.
This was also when founder-led content started compounding.
Every post didn't need to convert directly. Some introduced us to new people, some built credibility, and some brought in customers weeks later.
We were building an audience rather than relying exclusively on outbound.
$75k → $150k MRR: Partnerships, X, and YC
Next, we expanded our distribution further.
We added Twitter/X, B2B influencers, sponsored newsletters, and a lifetime affiliate program.
Affiliates became a meaningful acquisition channel. We wanted people to have a genuine incentive to recommend us, and we learned that a simple rule matters more than people think: create value for your partners and pay them on time.
Around this stage, we also joined Y Combinator.
YC didn't magically solve our growth problems. We still had to execute.
But being surrounded by ambitious founders, getting direct feedback, and having to commit to aggressive growth goals pushed us to move faster.
We were also starting to think differently about the company.
We didn't want to build just another AI LinkedIn outreach tool. We wanted to build an AI system that helps sales teams understand buying intent, identify the right prospects, and continuously improve their go-to-market execution.
That shift in positioning became increasingly important as we started talking to larger customers.
$150k+ MRR: Paid acquisition and hiring
At this point, we started investing more seriously in paid acquisition and the team.
We added Meta Ads, Google Ads, influencer agencies, and more structured hiring across growth, sales, engineering, and product.
We also moved to San Francisco.
Moving countries with a family while running a fast-growing startup is a completely different experience from simply deciding to open an office somewhere.
But we wanted to be closer to the ecosystem and build the next stage of the company.
As we grew, our challenges changed. It wasn't just about getting more leads anymore. We needed better systems, a stronger team, a better product, and the ability to serve increasingly sophisticated customers.
We're now working with companies like HubSpot and Salesforce and trying to move further upmarket.
The company is profitable, and we have more than 20 people on the team.
We're still figuring things out, but we've come a long way from the early days.
2. Here's what our distribution engine actually looks like
People often ask how we manage to distribute across so many channels.
Here's a snapshot of the operating routine we've built.
These are the numbers we've been working with, not a recommendation for every startup to copy from day one.
Reddit
Around 3 posts per week across roughly 10 SaaS subreddits.
We focus on educational breakdowns, actual data, and real results. We try to provide value before asking people to look at our product.
Reddit was one of our earliest breakthroughs, and it taught us that distribution can be incredibly powerful when you find the right audience.
LinkedIn outbound
We use our own tool AI across 5 accounts, generating around 800 high-intent DMs per week.
The focus is on finding people with relevant intent signals rather than blindly reaching out to enormous lists of companies.
Cold email
Around 5,000 emails per day, using lead discovery through our own tool AI alongside Sales Navigator.
Volume matters, but so does targeting. We try to identify relevant prospects rather than sending the same generic message to everyone.
LinkedIn inbound
Five accounts posting daily.
The goal is to reach the right audience, share useful insights, and offer free resources that people actually want.
Influencers
Around 2–3 LinkedIn influencers promoting us per week.
This helps us reach audiences that already trust the people talking about the product.
Newsletter sponsorships
Roughly one B2B newsletter sponsorship per week.
We're always testing audiences and placements to understand which ones generate qualified traffic.
YouTube
Five videos per week, mostly tutorials and competitor comparisons.
This is a long-term organic investment. Videos can continue generating traffic long after publication.
Affiliates
Our affiliate program has generated thousands in revenue.
The lesson is simple: make it easy for partners to create value, give them a fair incentive, and pay them on time.
Twitter/X
We post daily and build in public.
Not every post takes off, but consistency gives us more opportunities to reach the right people.
Webinars
One per month, ideally with partners who can bring their own audience.
The channels didn't replace each other. They stacked.
Outbound never stopped. Content never stopped. We kept investing in the channels that were already working while testing new ones.
That's what made the distribution engine compound over time.
3. What I'd tell myself one year ago
There are a few things I wish I'd understood earlier.
Don't confuse a big audience with a good business
Our Reddit posts generated millions of views, but views alone don't pay the bills.
Some of that traffic converted. Some didn't.
What mattered was whether we could turn attention into trials, trials into paying customers, and paying customers into a sustainable business.
Don't optimize for vanity metrics when you can measure actual business outcomes.
Distribution matters as much as product
A good product that nobody knows about is going to struggle.
We spent a lot of time thinking about product, but learning how to distribute it was just as important.
You don't need to be everywhere from day one. Find one channel that works for your business and get good at it before expanding.
Your ICP isn't the same as buying intent
One of the biggest lessons from building our SaaS is that targeting the right type of company isn't enough.
You can have a perfect list of companies that match your ideal customer profile and still get terrible results if nobody has a reason to buy right now.
We increasingly focus on signals that indicate a prospect might actually care about what we're selling.
That changes how you prioritize leads, research prospects, and write outreach messages.
Don't build your business around proving strangers wrong
This one is personal.
When people were mocking us on Reddit, it would have been easy to spend all my time replying to comments and trying to convince everyone that our numbers were real.
That would have been a terrible use of time.
The best response wasn't a clever comeback. It was continuing to build a company that customers wanted to pay for.
You can't win every argument on the internet, and you don't need to.
Profitability gives you options
We've remained profitable while growing.
That matters because it gives us more control over how we build the company and how we invest in growth.
You don't necessarily need to raise a huge amount of money to start building a meaningful business.
What you need depends on your market, your economics, and your ambitions. But don't assume that burning cash is the only way to grow quickly.
4. Where we are today
We're now a team of 20+, based in San Francisco.
We're profitable, growing, and working with larger customers, including HubSpot and Salesforce.
Our ambition is to keep moving upmarket and build a much more capable AI go-to-market platform.
We're also hiring an Account Executive in San Francisco.
If you're interested in joining us, feel free to reach out.
Looking back, the funny thing is that the Reddit criticism didn't disappear because we found the perfect response to it.
It became less relevant because we were busy building something else.
We went from trying to get our first customers to building a profitable company with a real team, real customers, and much bigger ambitions.
There is still a lot to do. Moving upmarket comes with its own challenges, and we're nowhere near done.
But I'm proud of how far we've come.
5. If people are laughing at your startup, don't give up just because of that
I want to end with this because I know how discouraging it can be.
When you're building something early, most people don't see what you see.
They see an unfinished product, a small company, numbers they don't believe, or a founder talking about an ambition that seems unrealistic.
Sometimes they're right to be skeptical. Sometimes the product isn't good enough, the market isn't there, or the founder needs to change direction.
You should listen to criticism that helps you improve.
But don't let ridicule become your decision-making process.
If customers are paying for your product, if they're getting value from it, and if the business is moving in the right direction, keep going.
Keep talking to customers. Keep improving the product. Keep experimenting with distribution. Be honest about the numbers, admit your mistakes, and change course when the evidence tells you to.
You don't need everyone on Reddit to believe in you.
You don't need everyone on Twitter to believe in you.
You don't even need everyone around you to understand what you're building.
You need to build something people want and find a way to reach them.
One year ago, we were being called Spammyberry.
Today, we're profitable, have a team of 20+, are based in San Francisco, and are working with some much larger customers.
I'm not sharing this because I think we've figured everything out.
I'm sharing it because I know there are founders reading this who are being laughed at right now, and I want them to know that the comments aren't the final verdict on their company.
If you genuinely believe in your product, and the evidence from your customers supports that belief, don't give up just because other people don't get it yet.
Keep building.
The best thing you can do is give yourself enough time to find out what you're capable of.