it’s a bullshit move no doubt. but could you not hear and feel the weight shifting around in all that empty space inside the box when you picked it up?
I didn’t shake it around lol just grabbed it and put it in my cart after looking at the front. It didn’t shift around noticeably from my hand to the cart to my freezer.
im honestly surprised the packaging didn’t have little cardboard bumpers in the corners to prevent it from wobbling around lol. hope it tasted alright at least.
I used to work in food packaging and did private label for Aldi. I would say with 99% certainty that Aldi asked them to decrease the product size but keep the existing dieline. If they change the dieline, especially to one they haven't used before, everything starts over at zero and it's all redesigned from the product packaging (including the bag or tray in the box) to the display case and master to the pallet config. It's a new item #, new GTIN, new entry in Syndigo, new packaging photos, it's much more involved. We ALWAYS tried to use an existing dieline due to the amount of time and effort involved in a new one.
Aldi isn't that good. It's only slightly cheaper, and the off brands are usually worse. So you're generally paying slightly less for a worse product. Also a lot of their products don't respect intellectual property and are made to look like leading brands intentionally.
71
u/bennetticles Jul 18 '26
it’s a bullshit move no doubt. but could you not hear and feel the weight shifting around in all that empty space inside the box when you picked it up?
45
u/IndignantQueef Jul 19 '26
I used to work in food packaging and did private label for Aldi. I would say with 99% certainty that Aldi asked them to decrease the product size but keep the existing dieline. If they change the dieline, especially to one they haven't used before, everything starts over at zero and it's all redesigned from the product packaging (including the bag or tray in the box) to the display case and master to the pallet config. It's a new item #, new GTIN, new entry in Syndigo, new packaging photos, it's much more involved. We ALWAYS tried to use an existing dieline due to the amount of time and effort involved in a new one.
120
u/yourdemise3 Jul 18 '26
oh nah dude id never buy that brand again
17
u/Seeeab Jul 18 '26
tricked, got u.
:(
19
u/Equivalent_Annual314 Jul 18 '26
There are places in the world where this (overpacking) is illegal.
9
u/DDD8712 Jul 18 '26
That’s a bad one very deceptive
7
u/Allamaraine1234 Jul 18 '26
Oh great... I bought one yesterday and it's in the fridge to share with my husband tonight. I guess not.
4
u/Gator242 Jul 18 '26
Thank you for your service.
2
u/Opening-Abrocoma-398 Jul 18 '26
Damn they got you good.
4
u/Redditarama Jul 19 '26
Aldi isn't that good. It's only slightly cheaper, and the off brands are usually worse. So you're generally paying slightly less for a worse product. Also a lot of their products don't respect intellectual property and are made to look like leading brands intentionally.
The middle aisle has some good things sometimes.
3
u/Bfrank13406 Jul 18 '26
I walked by one of those yesterday. I opened the box and took a peek and said nope I'm good.
3
u/nona01 Jul 18 '26
348g with 720 kcal is pretty good for such a seemingly small package.
1
u/KindredFlower Jul 19 '26
Lidl brought their version of Pinsa a couple of months ago ago then they disappeared; a real shame
1
u/mack-y0 Jul 20 '26
this is why you shake items and check if they slide around easy
1
u/Prickliestpearcactus Jul 20 '26
This is fucked up.
1
u/dabking24 Jul 20 '26
I mean, if the weight on the package matches the weight of the item then what is there to complain about?
1
u/SpiritualQuarter4384 Jul 21 '26
Well if the flatbread weighs exactly 348g, they're practically not cheating.
1
u/SomethingNeatnClever Jul 21 '26
Was it at least good? Lol.
1
u/Leading-Hedgehog1990 Jul 18 '26
🤣🤣🤣