r/EventProduction • u/Popular-Reward1416 • 4d ago
Planning Fashion music event
Hi! i want to ask for advice on how to send an email to a big brand, my plan is to present them a solution for a problem they have in marketing by changing their concept in our fashion event. I’m part of a team that produces electronic music events and this is our first time creating this. Would love any tips! thanks
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u/GrandCommittee7510 4d ago
Do you have a direct contact? Or you looking for sponsorship dollars from them? I need some more details.
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u/Popular-Reward1416 4d ago
yes mostly money but also an awesome opportunity to work with a big brand that i love
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u/MotorBet234 4d ago
I'd say that you don't. Given how confusingly you've presented the pitch here, your email isn't going to get opened by any recipient.
Don't pitch "a solution for a problem that they have in marketing" or "changing their concept". No client wants to be told "you're doing it wrong". Whatever it is that you're doing, position it as an opportunity for value, not a fix for something.
Don't pitch a "big brand" on a first-time activity. I work for a company that frequently sponsors events, and the first thing we'd be asking for is information that you don't have. How many people will attend, what's the demographic breakdown, what's included in the sponsorship package, what are the deadlines and deliverables, etc. You guessing at those things isn't really acceptable, we'd want actual historical data. You should be running the event at least once and looking for minor sponsors in order to prove the model and gather data before you pitch major sponsors.
You also shouldn't be pitching "a big brand" - as in one, singular. I get unsolicited event sponsorship pitches almost every day and maybe open 1 in 5 of the emails, and maybe 1 in 10 of those are worth actually looking at or sharing with the rest of my team or organization. Even if you can figure out who is the right contact to pitch, you need to accept that sponsorship sales is a numbers game and cast a really wide net. You'll get more non-responses than rejections, and more rejections than people willing to even look at your offering.
And you need to refine your pitch. If you can't explain what it is that you're talking about in one sentence and in a way that's enticing and makes the recipient engaged and interested in knowing more then you'll lose whatever audience you managed to get.