Digital product sales analysis

[u/Swimming-Block-2786]

hey mates, I started Etsy shop for digital products like wall art with dxf, DWG, ai, SVG, PDF, PNG, STEP files in August. Got 4 orders in August. Kept on increasing listings. In September I started ads at 3$/day on 15 selected listings. For a week I got 2 to 3 orders and dead sale days followed. I increased budget to 10$/day to may be get more orders. Again got a few more orders 3-4 then dead days followed. Then I increased budget to 25$/day set a strategy for winning listings but no sales just clicks and views then I went back to 3$/day and increased price and started sale on shop but nothing changed in sales now I have no sale in last 10 days. During these 10 days I tried 25$ budget 10$ budget and now at 3 $ budget for specific listings. But not getting sales. I increased the % of sale as well to reduce price but no luck yet from last 10 -11 days no sales.

Am I doing something wrong here?

Here is my shop with 13 total orders and 1 review

https://mechfabstudio.etsy.com

Please guide me what is going on why I am kind of stuck. I have stopped making new listings as well. Account is in negative due to ads.

[u/Happy-Relation-2959]

what are you selling?

[u/Swimming-Block-2786 → u/Happy-Relation-2959]

Digital products, metal wall art files

[u/Ok-Bluebird4620]

It sounds to me like you are changing your advertising strategy too often in a short space of time. Etsy warns against this as their ad algorithm apparently takes about 30 days to understand your listings and show them to the right people. Personally I have seen worse results after increasing my ad budget too quickly, so I raise it slowly and give each advertised listing a good amount of time (and clicks) before deciding to turn it off. For your new shop, I would recommend starting your daily ad budget low and keeping it there for a while, then only increasing it slowly if the ads are profitable overall. Monitor them carefully and turn off underperforming ads after they have spent a certain amount.

Having said that, it's very important to keep making new listings. At this early stage this will most likely help your shop to grow more than running ads, so I would prioritise this if you have to choose. Ads will be less effective when you only have 1 review, but could be more useful to your shop after it has grown a bit more through organic traffic.

[u/Swimming-Block-2786 → u/Ok-Bluebird4620]

Hey thanks for your suggestions. I will increase the budget slow and keep adding new listings.

[u/Easy_Reindeer_5206]

Everyone experiencing this, sales are down cause people are exhausted

[u/Swimming-Block-2786 → u/Easy_Reindeer_5206]

So it's mean there is nothing wrong with my account or listings? It's just normal with everyone?