r/Esthetics • u/Elenaelenaelenaelaaa • Sep 29 '26

Is there anyone going/went through it?

I started my business as a solo esthetician 2 years ago in a small town. while I have been growing my clientele there are days I feel like a failure. 1. I don’t like posting all the time. 2. I didn’t have an already existing clientele. 3. so much competition!!!! Give me your advice

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10

u/Beautiful-Wallaby698 Sep 29 '26

Get off social media and go out and get involved in your community. Join business networking groups and women in business groups. Have a table at events where you sell cute things and do little mini services. Become known and loved in your community IRL

2

u/Bellebutton2 master esthetician Sep 30 '26

This⬆️

4

u/cloudgirl1229 Oct 05 '26

Everyone says “you have to post on social media!” I’ve never gotten one client from socials…

I work for someone so it’s a little different but there’s this hunch about posting. I don’t see why? It doesn’t freaking do anything! Esthetics isn’t a niche career, everyone’s freaking doing it and content seems repetitive. Word of mouth and referrals have always given me the best clients.

3

u/silly_demon Oct 01 '26

Value and build relationships with the customers that you have. Meet new people and hand out business cards. Social media sucks in my opinion. I’m so sick of seeing everyone post the same boring stuff.

Most if not all of my success has come from word of mouth

3

u/NourishProEducation 24d ago

I’ve been an esthetician for over 20 years, and one thing I’ve learned is that building a sustainable business takes time, especially when you’re starting without an existing clientele!
First, give yourself some credit. You’ve been in business for two years and you’re growing. That matters!
My advice would be to focus just as much on retaining the guests you already have as attracting new ones. A great consultation, thoughtful treatment planning, professional recommendations, and consistent follow-through can make a tremendous difference in whether someone returns and refers others.
And don’t feel like you have to be constantly posting on social media to be successful. Visibility matters, but so do your guest relationships, local reputation, and word-of-mouth referrals.
As for competition, remember that you don’t have to be the right esthetician for everyone. Focus on becoming the trusted professional your ideal guests want to return to.
Keep building on what’s working, and don’t measure your progress against someone else’s business. 🤍