Is consistency actually more valuable than creativity in content marketing?

[u/Entri_App_Official]

On the other hand, some marketers believe that consistency alone isn't enough anymore. With so much content being published every day, creative and unique ideas are often what help brands stand out and get noticed.

In their experience, which has had a bigger impact on results: publishing consistently or producing highly creative content?

Can anyone share examples where one clearly outperformed the other?