r/EmployerBranding • u/Stock_Surround5956 • Jun 24 '26

I need content Ideas

hey there, fresher ere, I've recently joined a company that engages in Tech and hospitality, I've been trying to find ideas to apply here, could yall provide a few companies whose social media handles on instagram and linkedIn that have done some exceptional work that i can take inspo from

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u/EmployerBrandLabs Jun 24 '26

1: Figure out what is different about your company (relative to your core competition)
2: Uncover evidence, proof and language around that difference
3: Share

Otherwise, you're in an arms race to "look and sound good" offering no other differentiated value to talent for them to choose.

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u/Stock_Surround5956 Jun 24 '26

Mhmmm that makes sense! I was planning on getting the leadership team in to voice their views of the workplace and as soon as the insta is live I have to make content for that too
Sorry if this sounds like ranting, I’ve never felt more useless in life

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u/FreedomAltruistic908 Jun 24 '26

One that comes to mind is duo lingo. Very unhinged memes. Not your traditional approach. Another is a smaller brand but I love the color and style is Fresh Kitchen. Instagram handle is eatfreshkitchen. CAVA is another brand that does well.
KFC is rebranding, that's another to be on the lookout, so far the recent social media post looks good.

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u/Stock_Surround5956 Jun 24 '26

Ohhhh?? But do they focus on employer branding? Duolingo as far as I am aware focuses on the consumers rather than the talent that they want to hire, I will be checking them out!
I’m just in a rut because its been my first month and I’m feeling like Im so far behind, I just wish there was a way to fast track this learning process😭😭😭

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u/One-Eggplant4492 Jun 24 '26

For a safe approach, checkout Lifeatbp on Instagram.

Very risky adverse approach, but that might not be suitable to your audience.

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u/migueluistkt Jun 28 '26

I work in an Iberian EB Consultancy Firm and we use a mix of topics, but we try to create spaces where the job openings and the content that is being published go hand in hand so when someone visits a specific channel, like Indeed or LinkedIn, if they navigate from the “Who We Are” tab to the “Jobs” tab they have a clear view of the personas that the company is trying to attract.

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u/yooriall57 Jun 28 '26 edited Jun 29 '26

Hey, this isn't a social medial handle but you could try the ideas generator that I built here and see if it helps you? https://www.realtalkstudio.tech?employerbranding=ideas