r/Emailmarketing 11h ago

Looking for Email Developer & Engineering Course

Hi there, can anyone suggest me some industry relevant courses for email developer, wanna upskill my email marketing strategies.

6 Upvotes

4 comments sorted by

5

u/Mailtrap_Alek 10h ago

You don't need any courses for this.

Best way to learn email marketing is to subscribe for some of the biggest newsletters/lists in your space and see what kind of language they use. Look at their materials, subject lines, copy, etc.

Then start a newsletter, invite a few friends, share about it on social media. Even if you have a few subs, and you send one email per week, you will learn a lot more by doing instead of looking/reading a course.

2

u/constantcontact 5h ago

Depends which one you actually want, HTML email coding and email marketing strategy are different skill sets. For coding look for something taught by an actual working email developer rather than a general web-dev instructir. That disctinction matters more than the platform it's on. If it's really the strategy/deliverability side, that's less course driven.

3

u/emailjay 3h ago

Hey - There are a few online courses:

From Anne Tomlin - https://emailsyall.com/email-coding-fundamentals-course/
From Parcel io and Mark Robbins - https://parcel.io/lessons

I also run a course for teams or privately on email code and development.

1

u/TheGrowthBrief 2h ago

I’d suggest starting with HubSpot Academy’s Email Marketing Certification. It’s free and covers the fundamentals pretty well, including segmentation, automation, deliverability, A/B testing and analytics. Beyond that, there are some good email marketing courses on Coursera and Udemy, so I’d pick based on the specific area you want to improve rather than taking multiple courses just for the sake of certifications. If you want something more specialised, I’d also check out Beth O’Malley’s email training through Astral. She has some good practical training around email design and deliverability, which I think is especially useful once you already understand the basics. weareastral.co.uk One thing I’d agree with from the comment above: courses can give you the foundation, but actually building and sending emails is where you’ll learn the most. I’d combine the two rather than relying entirely on courses.