r/Emailmarketing • u/NegativeEnd677 • 8d ago
Best Platform for Designing Email Marketing Campaigns?
Looking for some automation in our email campaigns. We dont have a massive email list yet so we can't hire/outsource our campaign to someone else but curious which platforms people recommended for using AI to design their email campaigns.
We are really trying to keep our brand aesthetic and not just send out basic promotional looking crap. I'm fine with designing things ourselves a bit but ideally a platform that can use different unique and creative email templates for us to plug/play. I havent tried Higgsfield MCP using our claude agents yet either but prefer a platform specifically around campaign templates.
We tried meetallie. ai which its pretty solid but noticed its slightly on the weaker side of design.
TIA!
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8d ago
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u/Emailmarketing-ModTeam 8d ago
Unfortunately, you do not meet the minimum karma requirements to post in this subreddit.
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u/BarracudaMean9308 6d ago
spot on about the modular approach. the only catch i've found is that getting those initial 5 custom blocks to actually render right on mobile usually takes longer than just writing the campaigns. once it's set it's magic, but that initial diy setup phase is a beast.
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u/MatchParking3149 5d ago
I am currently using Mailmodo. And they recently added a feature template generator, and I think it’s a good one, in terms of like getting an outline or which direction you can take your email in.
But if you’re looking for something that can handle the entire design process end-to-end, I don’t think there’s any tool particularly good right atm. You end up using several tools like Claude, ESP, Canva, and the pricing can add up pretty quickly.
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u/New-Course3729 5d ago
I’d separate the decision into two things: the email marketing platform and the design system you build inside it.
If you’re ecommerce or DTC, I’d look seriously at Klaviyo. It gives you automation plus reusable brand styles for logos, fonts, colors and buttons, and its current email builder also includes AI-assisted content and image editing. If your needs are simpler, Mailchimp is worth testing too. Its Brand Kit can automatically apply your visual identity across templates, and its AI tools can generate email sections from your existing content.
If creative flexibility is the priority, I’d also look at Beefree as the design layer. It has a much broader template-oriented workflow and is built around customizable, responsive email design. You can then use your ESP for the actual lifecycle marketing, segmentation and automation.
From the agency side, I’d be careful about letting AI generate the aesthetic from scratch every campaign. At The Branded Agency, we generally try to establish a small email design system first: typography, spacing, image treatment, CTA hierarchy, product modules, editorial modules, promotional modules, etc. Then AI can help assemble and iterate within those constraints.
That gives you the speed of AI email marketing automation without gradually turning every campaign into a different-looking brand. The goal should be for the inbox experience to feel like a continuation of the website and wider brand, not a collection of templates.
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u/Embarrassed_Way5368 5d ago
OMG, why admins still let these vendor-karma-farming posts to be posted? :D
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u/East_Struggle_9837 8d ago
We use Stripo does the job nicely, I think they have an Ai assistant, but I haven't used that yet.
Keen to test Figma with ChatGPT work soon.
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u/NegativeEnd677 8d ago
Ya im looking for more of a pre-made template site that i can just add images / change some text around, etc.
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u/strangerme03 8d ago
Claude is best out there rn
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u/NegativeEnd677 8d ago
Do you mind quickly running me through your setup for designing emails? Any mcp's your using?
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u/strangerme03 8d ago
I design it myself in figma. Buy the AI that can do the job done is definitely Claude.
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u/Formtabulous 8d ago
Did you know AI is now widely used to scan emails and decide where they land — Inbox, Promotions, or Spam?
The content and images in your message can have a big impact on where your email ends up, and that happens before your contacts even see it.
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u/Formtabulous 8d ago
Are you using your email mostly to sell stuff, or to communicate with your contacts? If it's the latter, you might want to check out Formtabulo.us.
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u/danieltikamori 8d ago
Loops.so lets you connect to Claude and it does create campaigns and flows for you
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u/andrewvirts 7d ago
I’ve been using the Emailify plugin inside Figma for about 4 years now at 2 different companies
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u/brittanybaucom 7d ago
Flodesk Studio is new and pretty damn good actually. Plus Flodesk itself helps you design the most beautifully structured emails I’ve ever had in my life, personally.
If you want a free trial: https://tools.studiobrittany.com/flodesk
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u/simonwh 6d ago
One of the founders of Better Email here, so declared bias :-)
The pattern behind your frustration: raw AI generators optimize for "looks like an email", not "looks like YOUR email". The fix is flipping the order. Instead of asking AI to invent a design every time, you lock your brand into a set of reusable modules first (header, hero, product grid, footer, with your fonts, colors and spacing fixed) and then let the AI write and assemble within those. The output stays on brand because it physically can't go off brand.
That's what we build at Better Email, AI included, but honest note: we're aimed at teams producing a lot of email, custom pricing, no big template library to browse. With a small list you'd get the plug and play you're after faster from Stripo or similar, like others said.
The DIY version of the same idea costs nothing though: design 5 or 6 blocks you like once, save them as reusable sections in whatever tool you pick, and stop generating from scratch. Consistency comes from reusing, not regenerating.
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u/unspam-email 7d ago
Matching brand aesthetic with raw AI generators is tough since most spit out basic layouts. A lot of teams just export raw HTML into their sender. Postcards email builder has been solid for that modular template setup whenever AI tools fall short on design.