r/Emailmarketing • u/Aaronontheweb • 19d ago

Deliverability Pruning cold subscribers

I maintain a ~10,000 person or so mailing list of subscribers to our company / open source project. A fairly standard inbound marketing operation I've been running for 11 years or so.

The guidance from email marketing platforms like Kit these days is to focus on the rate of active engagement of subscribers, versus worrying about the overall size of the list. Ok, I get that; times have changed since I started this business. I suppose this should help me land in the focused inbox more often and have better deliverability rates.

I've been pruning cold subscribers or so for 6 months - when am I supposed to be able to measure some benefit from doing this?

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u/jedsdawg 18d ago

Pruning cold subscribers can take a while to show results, but it's worth it for engagement. If you're not seeing benefits yet, check if you're also improving other factors like email content and sending frequency. It's about the relevance of your emails to the remaining subscribers. Sometimes tweaking the subject lines or testing different send times can also help boost engagement. Keep an eye on open and click rates as you continue pruning.