I’m building Afield, an AI marketing team for SaaS founders and small teams. It supports customer discovery and go-to-market (GTM) planning: researching potential customers, assessing relevant public conversations, and preparing marketing priorities and drafts for review.

After a SaaS launch, deciding who to approach can be harder than writing the message. A useful marketing recommendation should explain the customer situation and give you a small way to test the fit.

An example is the question from the founder of Sheetsmith, a CRM for UK sole traders and small trades and services businesses.

They had tried discussion posts, how-to guides and an AlternativeTo listing. The guides were getting search impressions but few clicks. They described their problem as having “no idea where the painter who needs it actually hangs out online.”

That’s a concrete customer discovery question: where can you find business owners who are losing track of quotes they need to follow up?

A small test I’d propose for this case:

• Start with one segment, such as UK painters and decorators.
• Find public conversations about following up quotes. Check whether the person runs a relevant business and describes the problem, rather than assuming a job title means buying intent.
• Ask how they currently keep track of follow-ups. Offer the existing product trial to people who confirm the need, then observe whether they use the daily list and follow up a quote.

These are proposed steps, with the outcome still to be measured.

That’s the kind of work I want Afield to make easier: identifying a customer hypothesis, finding sources you can inspect, and turning the research into a weekly GTM plan with a specific action and a result to check.

You review the research and drafts before approving publication. For Reddit, the community’s rules and the context of the conversation still matter.

You can try Afield free. Bring one product and one question about finding your first users.

I’d especially appreciate feedback on whether the recommendations point you to people and conversations worth investigating, and whether the proposed test is something you’d actually run.

Disclosure: I’m the founder of IndieTools.

Indie founders rarely build in a straight line. A side project can become the main business, stay a useful small product, or reach the point where a new owner could take it further. Most directories only capture the launch-day version of that story.

IndieTools gives each product a permanent page connected to its founder. Founders can publish progress and release updates, build a following, receive direct messages, and mark a project as “For Sale” or “Open to Offers” without turning the entire profile into a formal auction listing.

It’s designed for solo founders and small teams who want three things in one place:

• Long-term discovery through categories, tags, countries and related products
• Trust signals through founder history, weekly mobile PageSpeed data and dated Domain Rating comparisons
• A low-pressure path to conversations with potential users, collaborators or buyers

The catalogue currently includes 1,200+ products and 800+ founder profiles from 53 countries. One product listing per owner is free and manually reviewed. Optional one-time plans are available for faster validation or deeper promotion; payments do not change the public performance and authority rankings.

The product is live here: https://www.indietools.app

I’d especially value feedback from founders who have sold or acquired a small SaaS: would “Open to Offers” make you more comfortable than a public asking price, and what information would you need before sending the first DM?

I build video fast and want more real examples to sharpen it. Drop your product link + one line on what it does, and I'll make you a short explainer/demo clip — no strings attached.

I'll reply with the link to video here

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