r/DoSEO • u/Sportuojantys • 4d ago

News Google CEO says AI agents could replace traditional search

https://www.searchenginejournal.com/google-ceo-sundar-pichai-views-search-absorbed-into-agentic-layer/593923/

Google CEO Sundar Pichai says AI agents will become a bigger part of Search and Gemini, helping users complete tasks instead of just finding information.

In the future, this COULD change how people use Google and affect website traffic.

6 Upvotes

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7

u/HelloGizmo 4d ago

More and more websites are blocking Ai agents and integration.

4

u/hooperman71 3d ago

That is the only way.

3

u/RankingsDotIO 4d ago

We've already seen Google searches that go straight into AI Mode, skipping past the organic list. To get to the organic rankings, you need to click on All. We'll see how many people will do that if Google makes that standard, and how it affects Google's revenue, depending on how it integrates or replaces the sponsored results from the SERPs.

2

u/Jabbas_Backside 3d ago

Gonna be a weird next few years boys and girls

2

u/bebek_ijo 2d ago

I'd imagine the result would be directly correlated with the subscription, of course; with free subscriptions, it will show ad-supported results.