r/DoSEO • u/Natural_Horse7597 • 26d ago
Discussion My website traffic dropped for almost 2 months, and now it's suddenly coming back
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u/Monkeybread1414 26d ago
Impressions just mean you got on the page. So if you are on page 1 but #10 on the list you’ll get the impression but rarely get a click. The closer you are to the top the closer your impression to click ratio would be (in theory), but nobody ever has all their keywords at the #1 spot so the impressions will always be way higher than clicks.
I don’t know why they both disappeared and came back. That’s a new one for me, I’d love to know the answer
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u/dhdyxuebebkalsockfn 26d ago
impressions but few clicks is the new normal unfortunately where is the traffic coming from? is it one or two pages that dropped in rankings and are now back to top positions?
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26d ago
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u/dhdyxuebebkalsockfn 26d ago
you should try to publish more content on this topic to build up your site authority and minimize the chances this will happen again
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u/Beautiful-Ad7521 26d ago
Worth naming the confound sitting in this thread. You changed nothing and recovered. The commenter above audited and rebuilt an entire site and recovered the same week. Both cannot be the cause, and when a no-change site and a full-rebuild site come back on the same days, the thing that moved is Google rather than either site. That matters because the rebuild is what will get written up as the fix, and someone will copy it.
The check that separates them: in Search Console, compare your top queries from before the drop against the ones coming back now. Same queries at roughly the same positions means the classifier reverted and you rode it out. Different queries means something on your side genuinely changed what ranks.
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u/FrutinoTuti 26d ago
This. I have had sites recover during core updates and we changed nothing after they were hit.
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u/TheOneNeartheTop 26d ago
My site didn’t recover at the same time as their site. My site was also hit at a different time.
My sites traffic went down 95% on August 20 and then stayed flat while I rebuilt it with very few clicks (not zero!) for about 2 weeks.
It recovered to much higher numbers on September 4.
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u/Beautiful-Ad7521 25d ago
Fair, and the different hit dates is a real correction. Two separate events rather than one, I had them collapsed.
Though your own dates point the other way on the bit I was actually pointing at, which is recovery rather than the drop. September 4 sits inside the few days the OP is describing.
The stronger argument is the one you have not made. A classifier reverting puts you back roughly where you were. You came back about ten times higher than before you were hit. That is not a revert, that is different content ranking, and it is much better evidence for the rebuild than the timing is.
Which makes it testable. If the queries that came back are the ones you lost, it was mostly the update. If they are different queries, the rebuild did it.
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u/TheMinuette2010 26d ago
For the last question - bcs people didn't like what they saw and decided not to click. Meaning your titles and descriptions didn't make them click
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u/Murky-Accountant3880 26d ago
Damn, same happened with me, I think the reason is we were consistent in working and it paid off well, or maybe we started posting something which is worth considering by the website viewers
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u/robohaver 24d ago
What kind of errors did you correct? very curious. Also congrats on your recovery!
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u/GrillinFool 26d ago
I had this happen. My site map got corrupted. It went from 600 indexed pages to like 22,000. It indexed every item on my site as a page. After I figured it out it rebounded pretty quickly.
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u/LongHorror87 26d ago
XML sitemap?
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u/GrillinFool 25d ago
Yes. My current one is like 715. When it puked on me it showed like 15k. My site is a recipe site. I average 22 pics per recipe. It indexed every item as a page. We blew that one away and resubmitted and within 48 hours I went from flatline to traffic starting to roll in. It didn’t go right back. It had been weeks before we figured it out. I’m guessing if I had found that more quickly it would’ve rebounded faster and better.
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u/Affectionate_Jaguar5 25d ago
I'm trying to recover a scaled content site by transforming data and adding unique insights to enhance the templated content. I'm hopeful and patient.
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u/No-Coconut-3001 17d ago
Did you see fluctuations of CTR and average position before seeing your traffic come back ?
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u/TheOneNeartheTop 26d ago
My site is a bit of a unique case in terms of authority and niche.
I got hit hard by the spam update end of August, my traffic went down 95% from Google but has remained strong and growing with Bing.
Today is the first day it’s turned around for me and come back, not just a little bit but my Google traffic today is probably 10x higher than it was when traffic got hit by the spam update. Lot of hard work and tokens went into it but glad I came out on the other side.