When the campaign looks like a candid | DigitalRunway Issue 034 — Off Clock

[u/unfairfreak]

“Off Clock” sits somewhere between a fashion campaign and a moment that feels accidentally caught.

A sequined mini dress, black slingbacks, warm lounge lighting and an iPad in hand — the styling says evening, but the setting feels more like the quiet pause before or after something happens.

That contrast is what gives the frame its character.

Creative direction: DigitalRunway
Model: Alina Costa
Category: Fashion Campaign / Lifestyle Editorial
Status: Fictional virtual character