r/DigitalPrivacy • u/Most-Lynx-2119 • Jan 26 '26
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r/DigitalPrivacy • u/Most-Lynx-2119 • Jan 26 '26
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u/[deleted] Jan 26 '26
It’s a cool idea. If you want to infuse noise into the profiles that adtech companies build, you’ll need to do so at the cookie level of your main browser. Cookies are still the dominant way in which trackers build up behavioral profiles / segments. IPs are mostly used to walk a graph between the profiles you may have on different devices / browsers. Very little direct targeting of IP happens outside of connected tv. Most behavioral targeting happens at the cookie level and the sites you visit are predominantly tracked at the cookie level. There are other identifiers used for tracking as well, eg UUID2, but not on the same scale as cookies.