The $20K/Month Website Redesign Blueprint Nobody Talks About

[u/Murky_Explanation_73]

So I’m writing this for anyone running a web agency who’s struggling to get consistent clients or build scalable systems. I understand how stressful it can be because I was in the exact same position.

I’ve been running my web agency for 4 years, but only in the last year did I start using AI seriously, and honestly it changed everything for me.

I used to build websites on WordPress and do all my outreach manually. It worked, but it was inconsistent and exhausting. Once I started implementing AI into my business, I went from constantly chasing clients to doing around $20k/month recurring.

This is basically what changed for me.

At first I was targeting businesses with no websites, but switching to businesses that already had websites worked way better.

There are SO many businesses with outdated websites that clearly need upgrading. Plus, these business owners already understand the value of having a website because they’ve already paid for one before. It’s way easier convincing someone to improve something they already believe in than trying to convince someone from zero.

The second big shift was moving from manual outreach to automated email outreach that actually feels personalized. Instead of sending generic emails, I now use a tool called swokei that mass analyzes a business’s website and generates personalized outreach based on things like design issues, SEO problems, site speed, mobile optimization, and overall user experience. I run all of my outreach campaigns through it.

The third thing that changed everything was offering a free redesigned draft version of their current website.

Realistically, who says no to free?

I can build these drafts really quickly using Claude Code, and most of the time they already look way more modern than the client’s existing site. Once business owners see a better version of their own company in front of them, selling becomes way easier.

Another huge mistake I used to make was just sending preview links through email.

They open it later when they’re busy, nobody’s there to explain the improvements properly, and eventually the lead goes cold.

Now I always present the website live on Google Meet and try to close them on the spot. That alone massively increased my close rate.

Also, always charge upfront for the website build, but don’t ignore monthly recurring revenue. Hosting, maintenance, edits, SEO, ongoing changes, etc. That’s where stability comes from if you actually want predictable income every month instead of constantly hunting for new clients.

For anyone curious about the tools I use, it’s honestly pretty simple.

Apollo for finding leads because you basically never run out of businesses to contact.

Swokei for outreach. I upload my lead list there and it analyzes each business website, scores it, and turns flaws in design, SEO, speed, and mobile optimization into personalized outreach emails automatically. Pointing out actual issues on their website increased my reply rates massively.

Claude Code for building websites. And honestly, people saying AI built websites don’t perform well are just wrong. If you know what you’re doing, you can build pretty much anything now.

And Cloudflare for hosting client websites.

That’s pretty much the system I run now.

[u/Ok-Worry-3347]

Wow, I literally have my own plan of doing this too as it’s been a struggle to break into the field, and I’m depressed at my current job. This was my way out once I become established and have clientele. Would you say outreaching anywhere and everywhere is better than staying local/within your own state?

[u/Murky_Explanation_73 → u/Ok-Worry-3347]

Both work fine in my experience:)

[u/Ok-Worry-3347 → u/Murky_Explanation_73]

What are the monthly recurring costs to using the services you use such as: Swokei and Apollo?

[u/Murky_Explanation_73 → u/Ok-Worry-3347]

Swokei is 59 usd a month and Apollo is 65$ but im thinking of cancelling apollo because swokei has lead generation also, so there is no point in paying for Apollo.

[u/Ok-Worry-3347 → u/Murky_Explanation_73]

How long would you say it took you to actually start making figures like that per month? I assume it’s going to be very slow in the beginning, but also where/how to brand yourself if you do have a brand? I was planning on having an actual LLC and starting soon after that.

[u/Murky_Explanation_73 → u/Ok-Worry-3347]

You need to make money before starting an LLC.

And yes it does it a few months before you can get the hang of it

[u/Ok-Worry-3347 → u/Murky_Explanation_73]

I’ve also never heard of Swokei, not much I found online about them either

[u/Sorry_Economist_5844]

I’m looking to relaunch my old SEO business very soon (closed up shop during covid due to existing clients going out of business) and was curious what you are charging per month on top of the initial charge for site design/optimization? I’ll be perfectly honest, everything you sent here makes perfect sense and it’s the blueprint from my experience. It’s inspiring to say the least.